5 Must Consider HTML Elements for Better SEO

These days, many marketers use automated content management systems to optimize their websites. They don’t learn what HTML tags are still relevant and impactful on their site’s SEO. This is one of the biggest mistakes done by marketers these days.

There is no doubt that CMS is powerful and easy to use tools to manage a blog or site, but solely depending on these tools can affect the way you do SEO of your site. This will make you always hide behind automatic tools instead of learning the concept behind them.

Let’s see the most important HTML elements for enhancing the SEO of your website and get started.

1. Title Tag

It is the king of HTML tags, or you can say the most crucial element in the whole HTML body for better. It appears on the Google SERP’s as a title of your site or webpage. The better Title tag you choose, it will improve the click-through rate.

2. Meta Description Tag

It is the second most essential element in the whole HTML codes of a webpage. It appears just beneath the title of your site or its webpages. You should ensure that it has the keywords that you want to target your audience. It should be a quick and compelling introduction to the webpage.

To use it effectively, make sure to analyze the descriptions of the website that are already ranking on the SERP for the keyword you want to use. All you have to do is type your targeted keyword on Google search and then check out the description of the website listed on the first page.  

3. Robot.txt HTML tag

These HTML tags are pretty unique from others. The objective of the Robot txt tag is instructing the search engine bots for whether you want to make your webpage crawled by search engines or not. You can even tell bots not to index your site or particular URL of your website. Such as most marketers might don’t want to make their privacy policy page crawled and indexed, so they use this tag. This prevents the search engines from reading, crawling, and indexing your webpages so that they don’t appear in the search results.

4. Heading Tags

These HTML tags are one of the important HTML tags if you want to boost the SEO performance of your content. Heading tags are h1 to h6 means there are six types of heading tags you can use. When your headings are natural and include targeted keywords, it can affect the organic ranking of your site. This is why most marketers use headings with an organized manner. When you use perfect formatting of your content along with optimized headings, it rockets the SEO.

5. Canonical Tag

The canonical tags are equipped under the hyperlinking tag. It is an attribute of the anchored link that instructs search engine bots to perform certain tasks. It helps bots to focus on the main version of the page among the cloned ones. It is used because sometimes you need to use duplicate content from other webpages or sites, and it helps search engines to recognize the source page. It is used to avoid duplicate content penalties from search engines. In short, you straightly tell Google that your webpage contains some content from other authors or properties.