Categories
SEO

Common Mistakes Digital Marketers Make When Analyzing Data

Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data […]

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SEO

Twitter Rolls Out it’s First Paid Subscription Service

Twitter has introduced its first ever premium subscription service ‘Twitter Blue’ in Australia and Canada. This release is the first iteration of the rollout.  Starting today, you have to pay $3.49 CAD or $ 4.49 AUD, a monthly price of the paid features.  Not to worry, the free version is still intact and will always […]

Categories
Digital Marketing

Audience Targeting Without Third-Party Cookies: Here’s What You Need to Know

Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these […]

Categories
Pay Per Click Advertising

A Comprehensive Guide to the Secret Sauce of PPC Success

Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they […]

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SEO

Why Using Guest Blogging as a Link Building Strategy Is Actually Bad for You?

For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links. Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest […]

Categories
Knowledge

4 Key Questions to Ask for Successful Content Expansion

The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People […]

Categories
Digital Marketing Web Designing

Why a Website Is Essential for Making Your Business Successful

The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you […]

Categories
SMO

Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, and More

Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive […]

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SMO

YouTube Is Expanding Monetization to More Types of Content

The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content. With this, creators can now make money through content that was not regarded as suitable for advertisers earlier. Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become […]