11 Top SEO Challenges You Will Face in Your Career & How to Solve Them

It doesn’t matter whether you are running a solo project or handling a marketing campaign for your clients; there are some challenges which you can’t ignore and will undoubtedly face in the course of your SEO career. Such problems may include malfunctioning websites, uncooperative clients, non-responding SEO clients or other logistical dilemmas and internal issues.

These problems have nothing to do with your diligence, proactiveness, or how organized you are in handling the campaigns. However, there is nothing to be worried about such issues as most of these can be resolved conveniently.

Here is the way to resolve 11 such issues which could arise any time in your SEO career:-

• Managing the expectations of clients

It is not difficult to manage the expectations of your clients if you restrain from setting false hope and false promises to your clients. Many people at the start of their SEO career tend to become over-promising to impress their big clients and end up under-delivering.

So, if you fail to live up to the impossible expectations you set, then it will inevitably lead you to upset and lose the clients. Always set a correct expectation and try to keep your promises realistic so you could deliver them at the right time.

• Balancing the task and client load

If you want to become a successful SEO professional, then it becomes imperative for you to be ultra-organized. You should develop a proper structure for managing the projects and tasks so you could spread your workload efficiently. Moreover, you can optimally utilize the limited resources and reduce the burnouts.

Never miss reviewing the ranking audits coming once in a week, along with optimizing your speed with a strict routine and content publication. Also, always remain attentive to the suggestions and queries of your staff, and if you value their insights, it will inevitably lead you to improve your work.

• Stay up-to-date

Don’t hesitate to invest in the latest tools, such as heat map software, a new keyword research tool, or a tracking tool. The investment in such tools will help you remain updated with the latest Google features and algorithm updates.

Also, always talk to your staff to know what resources will make their work more productive, more comfortable, and less time-consuming.

• Drops in ranking unexpectedly

Sometimes the rankings may drop beyond your expectations even though you have managed the campaign efficiently and helped in increasing the traffic. There may be several reasons that could lead to a drop in the rankings, which includes any technical issue or change in search engine algorithm. In such a scenario, you should always be ready to prove your worth by identifying the problems and rescue the rankings drop.

• Try to have a multi-service approach

SEO indeed includes a wide range of services that SEO professionals often provide to their clients, which includes content writing, social media management, email marketing, web designing, and paid-ads. However, if you choose to step up further to provide some more services related outside your field, it will inevitably attract more clients to you.

• Never rely on a single-channel approach

It becomes imperative for the SEO professional to avoid relying on a single channel approach as it would not help you in the long run. If you want to become successful and earn a name for yourself in the field, then it would be best to reframe your approach in every channel includes search engine optimization and also the optimization of an online presence.

You should step up to optimize not just the website of your clients but also their social profiles on different social media channels like Instagram and Facebook.

• Never be too comfortable

If you tend to remain comfortable only after getting a whopping 500% traffic and 200% leads, then it may lead you to lose your clients. Never take your client for granted as constant communication and efforts are necessary to get better results.

• Don’t get caught in vanity metrics only

You have to remain careful about the leads and sales as they both should always be increasing and in the end, only the results matter for your clients. So, avoid getting caught up only in vanity metrics or just rankings.

• Help your clients achieve much broader goals.

There comes a time in the SEO-client relationship where after achieving the top rankings on Page 1, the clients often tend to invest somewhere else even though you have done excellent work for them. In such circumstances, you have to become a proactive communicator and prove your worth by helping your clients in achieving their broader business goals.

• Handle the Adversity too

The emergence of obstacles is inevitable even you have done your utmost preparation. It is quite apparent, and there is always a chance you may lose your biggest client or staff and obstacles may come in many new forms.

In such circumstances, you will need to be more creative, poised, and flexible, along with building a safety net so you could retain your staff and clients.

• Always choose the correct tools

There are several options available in the market regarding marketing tools. So, you should be sensible when investing in the right CRM, email platform, rankings & tracking tools, competitor research tool, backlink checkers, etc. The investment in the proper tools will ultimately lead you to make your job more comfortable and flexible.