The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you […]
Category: Web Designing
If you take a look at your Google Analytics, you will see that there are 7-8 vital channels where your website traffic comes from mainly. On the absolute top level, these include every possible way to drive traffic to your site. By all means, you can drill this down to particular websites, but we’ll get […]
Last year turned out to be a turbulent period, from the everlasting pandemic to a new surge of movements demanding social justice to a highly disputed presidential election. While most of us fail to realize how wider social events and technological developments influence design, web designers must be informed about broader trends, mainly when designing […]
Oftentimes, people use the terms UX and UI interchangeably, but in reality, these two have very different meanings. At one point in time or another, we all must have overheard discussions regarding the excellent UX of a product and the lousy UI of a site. But what exactly are these two terms? What are their […]
People can form an opinion about your website in a fraction of a second, which means first impressions do matter. A vast majority of customers have agreed that businesses should have a good quality website, as per a recent survey. And even more so, if your target market comprises millennials and Gen Z. You can […]
For every business, their website is the key to capturing, educating, and converting customers, which makes it crucial to get it right. And naturally, your site is the first thing about your brand that your potential customer sees, so you must work harder to make sure they get a good first impression. Now a sure […]
When done right, redesigning your website should be a window of opportunity to refine your SEO, improve your digital marketing strategy, and boost conversion rates altogether. However, it might turn into a disastrous endeavor if you don’t take the right measures to ensure a trouble-free shift from the old to the new website. You might […]
The fact that you ended up here reading this blog shows that you are thinking about your existing website and perhaps whether it can satisfy your needs. Even though redesigning the site is not what most companies would be happy to do, usually, it is a necessity for them. Whether your website is getting up […]
Every designer wants that each product they create is satisfactory and easy to use. But how do we know for sure if that is so? For starters, we can measure the UX with proofs instead of opinions. But can we really measure user experience? Of course! By calculating products using qualitative and quantitative methods, we […]
Oftentimes, website owners give more thought on the aesthetics of their site than how visitors will navigate it. But no matter how appealing a website is, if the users are unable to find what they are looking for, it is useless. Understanding how people find, interact, and make transactions on your website will enable you […]