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Marketing

How Advertising and Content Posted By Brands Have Changed Over The Years?

There have been some significant milestones in the evolution of advertising and content. Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular. With every milestone, advertising had to continuously adapt and change to befit the new mediums and a […]

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Digital Marketing

5 Tips for Creating a Social Media Campaign for a Niche Audience

Many marketers are desperate for knowing how they can create an effective social media campaign for a niche audience. A social media campaign that is targeted to a niche audience can help your brand to stand out in front of your potential customers. It is indeed a perfect way to connect with your existing and […]