The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content expansion process has generated an overwhelming obsession with “fresh content” for search marketers today. People […]
Category: Knowledge
While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry. Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions […]
As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they […]
People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand. For instance, there is branding; then there is marketing. Marketing and Branding. Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on […]
Are you familiar with the term “video marketing?” Well, in case you are not yet aware of it, you should know it is incredible! And we are not just saying it; reliable data back this statement. You can look up the statistics on the web yourself! Customers are increasingly purchasing from brands whose video ads […]
Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic, eCommerce has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led […]
Python is one of the most popularly used programming languages today. This simple object-oriented language can be quickly learned and understood by beginners and skilled developers. It is currently being used across different areas ranging from data science to cybersecurity. In this blog, we will talk about the benefits of using Python language for cybersecurity […]
Since the early 2000s, Google has been the most popularly used search engine across the world. Over this period, from being just another typical Silicon Valley startup and longshot to becoming the protector of the internet, controlling algorithms with enormous business implications and building a reputation for spreading its business into various areas in the […]
The tenth month of the year, October is best known for Halloween, but it is also celebrated as the National Cybersecurity Awareness Month. And surprisingly, there are many similarities between these two! Let’s see how: For starters, they are both scary and frightening. It’s always like there is a new scare on the way. Next, […]
Customer Experience (CX) is one of the most extensively discussed topics related to business. To provide up a better and more intuitive experience to the users, the companies worldwide are now shifting their marketing focus towards the user experiences. Recently, a survey showed that the companies are excited about the opportunities bought by the customer […]