A Short Guide To Help You Choose the Best Social Media Platform For Your Brand

Businesses are constantly looking for new ways to increase their visibility online. In this busy world, social media marketing is the best way to keep your brand relevant and in front of the audience. So undoubtedly, social media is a great tool, but the question is which platform is the best for your business?

However, building your presence as a brand on social media is not a piece of cake. Building a strong following to creating and managing content while engaging with the audience from time to time can be challenging.

But now, since there are so many social media networks available, the overall aim should be to find which platform is the best to reach the right audience. In this guide, to help you decide which one is best for your business to get more potential customers.

Facebook Marketing

So many platforms came and went, and some stayed, but Facebook has always remained one of the most popular ones. With around two-billion monthly active users worldwide, Facebook is ideal for every type of business as the majority of Facebook users are between 18-55 age. When utilized correctly, Facebook can be a great way of building strong relationships with your audience by connecting them to your human side.

No matter what your target audience demographic is whether men or women, adults or teens, high income or low income, you will find all types of audiences here. This is the reason we think all small businesses should have a Facebook page because this platform allows you to target multiple demographics and reach the customers that might be interested in your products/services.

Majority of the companies use Facebook Business Page to accomplish multiple goals like:

• Build brand awareness
• Drive more leads
• Bring in more traffic to their website
• Offer better customer service

No matter what your industry or business size is, Facebook is a versatile platform that can unlock many opportunities for you. Moreover, you can post various types of content here like – quick text updates, images, videos, links to your blog posts or website, etc. You can initiate a conversation in the comment box.

Another plus point here is Facebook Ads. It has so many ad targeting features which, when appropriately utilized, can give you a higher return on investment (ROI).

Instagram Marketing

In the last five years, Instagram’s user base has skyrocketed, and today more than a billion users are active on this platform every month. This is why the engagement potential of Instagram is way too much.

Businesses in artistic niches or influencers with good content are thriving on Instagram because they have a visual product. Typically, any brand that can tell a visual story can appeal to their audience and engage with them.

Basically, Instagram is all about images and videos. But it offers some very interactive tools like stories, live, Q&A, polls, etc. that can help you build a personal connection with your audience. However, you need to make sure you are posting high-quality, unique, and creative content regularly to grow your business there. The pictures should not be all about products, but it should also demonstrate the kind of lifestyle it promotes.

You can also expand your reach by using relevant and popular hashtags in your posts. Organizing a contest or giveaways is another way to reach a broader audience. Another useful tool is Instagram Ads, which you can use to target a specific audience base since Facebook now owns it.

Twitter Marketing

Twitter is another popular social media platform to connect with your potential customers in real-time. You can utilize it to publish announcements, news, or updates. Since the majority of the twitter user base is under 50 years, it is an ideal platform for businesses whose target audience is young adults or teens.

Also, creating easy-to-digest content will help you excel here. Content like “how to…” articles, facts, statistics, quotes, and images perform significantly well on this platform.

One of the best features of Twitter is it’s real-time messaging. Brands can use it to improve their customer service and interact with their audience. Whenever a customer has any queries, suggestions, or complaints, he/she can just tweet your business to get a reply. Moreover, most customers like to get in touch with the brands on social media instead of texting, calling, or emailing.

No doubt, Twitter is ideal for short-form content, but it is not the best for all businesses. If you update your brand blog often and like to share relevant third-party content with your audience, then you will most probably excel here, but if your brand is highly visual, you should try putting your effort, time and money somewhere else.

When it comes to spreading the word about your business, no one does a better job than Twitter. You can use relevant hashtags to make your brand more visible, and when other users retweet your content, you will be able to expand your reach even more.

LinkedIn Marketing

LinkedIn is the most popular professional social media platform among businesses dealing on the B2B platform. It helps companies to build strong relationships with their potential customers and widen their reach. With more than 260+ million users active on LinkedIn every month, this platform is ideal to discover and engage with your leads.

As a business, you will be able to recruit more talented professionals, build your reputation, establish yourself as a thought leader in the industry, and promote your brand.

LinkedIn users want to engage with other brands and professionals through this platform. Moreover, most of them want to connect with brands to help them in making smart buying decisions. And 50% of these users tend to purchase from a company with whom they interact on LinkedIn.

Though LinkedIn offers excellent opportunities for B2B brands, it is not an ideal platform for B2C companies. You can join relevant groups and participate in conversations to showcase your expertise. You can also share links to your blog posts and websites to drive more traffic there.

LinkedIn Ads can help you in boosting your traffic, increasing your conversions, and improving your brand awareness. With it, you can target the audience by their industry, job title, occupation, location, etc. These ads help you to connect with a more educated and professional audience.

LinkedIn Ads are ideal for B2B companies who want to target a specific customer demographic and maximize their return on investment (ROI).

Which platform is best for me?

Now that you know the positives and negatives of all the major social media platforms, it is time to pick your ideal network. You need to figure out which platform has the most potential for your business. You can do so by answering these three questions-

• Which platforms are my target audience present on?
• Where are they most active?
• Which platforms do they use for search?

By considering the answers, you will easily be able to find out which platform will make the most sense for your business. Although using all of these platforms might sound more tempting, this is not a recommended option as it can exhaust your entire budget and scatter your focus and team in multiple areas.

Let us know which platform suits your business the most through the comments below.