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SEO

Tips to Perform Year-End Audit to Gain Future Insights

As much as it seemed impossible for businesses to survive, we have successfully made it to the end of this year. No doubt, it has been a “different” year for most of the search marketers. Intriguing challenges cropped up, with many businesses having a narrowed budget or even modified strategies to succeed during the darkest […]

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SEO

Ways to Prevent Your Website From Showing to Users in Irrelevant Areas

In the SEO world, site owners face a lot of problems – from optimizing their websites to producing engaging content. However, sometimes SEOs also encounter issues where their web page(s) ranks very well, but the traffic it brings in is not really relevant to their local business. Every site owner loves getting traffic, but it […]

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Digital Marketing SMO

4 Social Media Tactics to Incorporate Into Your Digital PR Strategy

Often those marketers undertake digital PR who aim to create backlinks and brand awareness. However, building great content and then pitching it to other people isn’t that an easy earned media approach. The outreach on its own can result in a lot of marketers struggling and ultimately quitting the strategy. Although engaging a writer/publisher away […]

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Content Writing SEO

Is Blogging Really Necessary – Should Your Organization Do It or Not?

Being a part of the SEO world, if someone asks you why they need to blog, just like any other marketer, probably the first thought that crosses your mind will be – you need to do it; everybody else is doing it. Nowadays, website blogs have become a basic element on sites. But due to […]

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Content Writing

A Beginner’s Guide to UX Copywriting

User-experience copywriting or UX copywriting involves designing and writing a copy that drives users such as customers or site visitors towards fulfilling a goal in a natural way. This blog will break down that term – UX Copywriting – and understand it in detail. What Is User Experience (UX)? UX explains why, when, and how […]

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Digital Marketing

How to Deal With the Rising Online Fake Reviews Problem?

Whether buyers or sellers, reviews matter a big deal for both. That stands true even more so with the holiday season approaching. Shoppers will now be turning to online reviews to make more informed purchase decisions regarding which clothes, electronic items, home furniture, or toys they should buy and from which brands.  But with the […]

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Content Writing SMO

Best Practices for Brands to Write More “Like-Able” Social Media Copy

Social media has become the “hangout spot” for most people today, and smart brands are actively utilizing these platforms to engage with their target audience. If your brand, too, is looking forward to connecting with its audience on social media, it means you will most probably deploy social media advertising like running Facebook ads and […]

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SEO

How to Optimize Your Website Speed for Better Site Performance

As a website owner, we always hope to improve our impression rate, drive more engagement, and boost conversion rate. But often, we are confused about where to start. Do you want to know the key to achieving all this? – Improve your site speed. This is a common-sense approach since studies prove that slow page […]

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Digital Marketing

Google Maps Introduces 4 New Features to Improve the User Experience

Google Maps has rolled out four new features recently in order to enhance the experience for users along with businesses who actively utilize the platform to reach customers. Here’s all you need to know about this new Google Maps update and how it can benefit you or your business. New Messaging Capabilities To make communication […]

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SMO

YouTube SEO: Tips to Optimize Videos to Gain Top Results

Not more than a decade ago, inbound marketing was introduced as a brand new concept. Marketers were starting to realize that they just can’t go publishing a sheer amount of content online – they also need to produce high-quality content and then optimize it in ways that made it as visible as possible across search […]