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Content Writing

Two Crucial Words in Blogging, Persuasion, and Copywriting

Just imagine this, by the time you finish reading this blog, you will become an even better writer only because you learned about the two words that are of utmost importance and the reasons why it is so.  As a matter of fact, you can find both the words in the previous sentence together with […]

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Digital Marketing

Holiday Season Marketing: Direct Mail Marketing vs. Digital Marketing

Holidays are the season of joy, celebration, and gatherings where people send their love to each other in the form of gifts and surprises. And it’s almost that time of the year again. More and more people are willing to spend a great deal of money for their near and dear ones. Holidays highly influence […]

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Digital Marketing

10 Elements That Can Make or Break Your Influencer Marketing Campaign

Influencer marketing does the groundwork for brands to establish connections, build social proof, and play up their value proposition through strategic collaborations with skilled influencers within their industry. However, in order to make their influencer marketing successful, brands need to align their strategies, resources, and priorities. One might get the idea that it’s all about […]

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SEO Web Designing

How to Retain and Improve Your SEO After a Website Redesign?

When done right, redesigning your website should be a window of opportunity to refine your SEO, improve your digital marketing strategy, and boost conversion rates altogether. However, it might turn into a disastrous endeavor if you don’t take the right measures to ensure a trouble-free shift from the old to the new website. You might […]

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Digital Marketing

The Ultimate Guide to PPC Ad Formats

PPC ads are available in multiple different formats and sizes. They change very often, making it almost impossible to offer a truly all-encompassing guide that covers every PPC ad format available under the sun. In this blog, we will discuss the significant PPC ad formats available across Google and Bing ads. On the Search Engine […]

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Digital Marketing

The Key to Getting Online Reviews and Building Your Reputation

In the business world, only two types of customers exist – the ones who had a positive experience with your company and will happily recommend it to other people and the ones who had a negative experience with your brand and are unsatisfied with it. While the former might be happy to give their recommendations […]

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Content Writing

Boost Your Productivity With These 7 Effective Copywriting Hacks

If pushing deadlines, lack of sleep and overall lack of focus and health is giving you stress, automatically the copies you will craft will be of poor quality. Regardless of what you are writing, whether it is product copywriting, social media posts, metadata, or blog posts, this fact rings true for every instance. Forget about […]

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Digital Marketing

Importance of Conducting a SWOT Analysis While Creating Your Digital Marketing Strategy

Before you sit down to build your digital marketing strategy, it is crucial to perform a SWOT analysis of your organization to check the overall health of your business. This external and internal analysis is beneficial in identifying your firm’s strengths and weaknesses and lets you know about any impending risks towards your company as […]

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Digital Marketing

The Important Role of Ethics in Reputation Management

If there’s no trust on both sides of the equation, doing business will be pretty much next to impossible. One sure shot way to break that trust is for one party behaving unethically. Formerly, unethical organizations were able to get away with their wrongdoings easily since the news could not travel very fast. However, this […]

Categories
Knowledge

Trick or Treat: 5 Cybersecurity Tips to Keep Your Halloween Cyber-Trick-Free

The tenth month of the year, October is best known for Halloween, but it is also celebrated as the National Cybersecurity Awareness Month. And surprisingly, there are many similarities between these two! Let’s see how: For starters, they are both scary and frightening. It’s always like there is a new scare on the way. Next, […]