Featured snippets are what a user sees first when the SERP for their search query loads. They obtain the “position zero” on the search results, appearing before the organic ones, dominating the entire page, and instantly grabbing the users’ attention. While this whole concept sounds quite appealing, it also gives rise to some critical questions: […]
Category: Digital Marketing
The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year. But now it looks like the platform is officially prepared to roll it out finally. During the past few days, an increasing number of advertisers are receiving email notifications from […]
Earlier businesses employed the brick and mortar model to become successful by giving customers a reason to visit their physical stores, such as compelling experiences coupled with live events and unique exclusive in-store services. This approach proved effective in driving more visitors to their shop and boosting the conversions. It typically made clients stay longer, […]
Creating a Google My Business profile is undoubtedly one of the best ways to attract your target audience’s attention towards your brand and boost your local business’ rankings. However, working with Google My Business can get a bit mind-boggling, considering its numerous features. Among all these features, there is one that you should use – […]
The content expansion process has made the search marketers today become overwhelmingly obsessed with fresh new content. SEOs have been working, assuming that creating new content is the only way to make a website successful. However, in this rapidly changing environment, these upsurges’ downfall includes a lot of professionals producing content hand-over-fist even before realizing […]
Often those marketers undertake digital PR who aim to create backlinks and brand awareness. However, building great content and then pitching it to other people isn’t that an easy earned media approach. The outreach on its own can result in a lot of marketers struggling and ultimately quitting the strategy. Although engaging a writer/publisher away […]
Whether buyers or sellers, reviews matter a big deal for both. That stands true even more so with the holiday season approaching. Shoppers will now be turning to online reviews to make more informed purchase decisions regarding which clothes, electronic items, home furniture, or toys they should buy and from which brands. But with the […]
Google Maps has rolled out four new features recently in order to enhance the experience for users along with businesses who actively utilize the platform to reach customers. Here’s all you need to know about this new Google Maps update and how it can benefit you or your business. New Messaging Capabilities To make communication […]
Holidays are the season of joy, celebration, and gatherings where people send their love to each other in the form of gifts and surprises. And it’s almost that time of the year again. More and more people are willing to spend a great deal of money for their near and dear ones. Holidays highly influence […]
Influencer marketing does the groundwork for brands to establish connections, build social proof, and play up their value proposition through strategic collaborations with skilled influencers within their industry. However, in order to make their influencer marketing successful, brands need to align their strategies, resources, and priorities. One might get the idea that it’s all about […]