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Knowledge

How to Create the Perfect Infographic in 10 Steps?

Although the term “infographic” is somewhat new, the idea of presenting information in a graphic visual representation has been around for what feels like ages. For centuries people have been trying to describe their world and surroundings via visuals – from thousands of years old cave paintings to the use of splendid yet simple iconography […]

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What Is Artificial Intelligence and Why It Matters?

Artificial Intelligence or AI is what facilitates machines to learn from experiences, adapt to new inputs, and carry out tasks just like humans. From computers playing chess to self-driving cars, all are the most common examples of AI in our everyday lives, and these depend on deep learning and natural language processing massively. We can […]

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5 Tips to Improve Digital Security for Small Businesses

Digital security is just as crucial as it has always been as businesses are increasingly looking forward to continuing remote work after the Covid-19 pandemic. Just like an organization would make sure to keep their doors locked and building under the surveillance of CCTV cameras, securing online business transactions and confidential information about the employees […]

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A Complete Guide to Effectively Incorporating Customer Journey Mapping Into Your Marketing Strategy

When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in digital marketing blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your […]

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Your Complete Guide To Successful New Market Assessment

Expanding your business in the international market can bring massive rewards that will change everything about your brand forever. But if miscalculations are made in the initial market assessment stage, it can also cause irreversible damage. From business development manager to marketing head, everyone must assess the business potential of a future market by understanding […]

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Top Business Lessons To Learn From Your Competitors

Competition is the backbone of every industry, and it can provide the structure for your business development. This competition is not there just to beat, but it can give us some valuable lessons to help us become better at what we do. While most people consider overseeing and spying on the activities of our competitors […]

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What Are The Skills That Graphic Designers Need To Get Ahead In 2020?

The role of a graphic designer is continuously changing. With digital transformation, the need for compelling graphic designs has increased. As a graphic designer, of course, your responsibilities include creating beautiful designs, but it isn’t just limited to this. To make sure you don’t get swept aside, you need to keep up with the changing […]

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A Short Guide On Motivating & Inspiring Your Team During the Pandemic

Apart from the need to cope with the physical aspects of the Covid-19 pandemic, many employers are also finding themselves combating the emotional impacts of the pandemic. In the meantime, employees are suffering from anxiety, depression, and stress as they try to settle in their new work practices. No doubt, everyone is going through a […]

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Safety Measures Employees Should Take During Unlock 1.0

After being under lockdown for more than two months, businesses are now ready to resume their normal functioning. From June 8th, life will be just like it was before this pandemic. However, we may continue witnessing new coronavirus cases and deaths. The school and colleges and international travel will still remain shut. But it is […]

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Ways to Boost Employee Morale During the COVID-19 Pandemic

We are all going through a tough time amid the Coronavirus outbreak. People are quarantined and working from home for quite a long time now. However, some are not very pleased with this arrangement, which can affect their productivity. Employee morale is crucial for any business to run successfully. Unhappy and stressed employees can be […]