Writing a good copy is an art as it needs creativity, mastery, and style. But a good copy does not have to be stylish necessarily. An excellent copy is the one that can establish trust, build relationships, and demonstrate authority. It should be able to communicate clearly and make sure that the audience is not […]
Category: Marketing
As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to […]
Connecting with your customers is the heart and soul of a successful business. Because after all, you are dealing with these people, subduing weak points, resolving their troubles, and providing excellent customer service. Profit is something you get as a byproduct of a prospect business and delightful customer experience. The art of storytelling has been […]
Generating effective results while sticking to a budget is an extremely challenging job. Do you have a cash crunch to hire someone for content marketing? Do you lack the time to do it all by yourself? Well, in this case, what you can do is look for 20% of the work that can produce 80% […]
Media Budget is the expenditure limits of an organization for marketing their products and services via broadcast, print or other kind of media. Media buyers are highly skilled in placing ads of the brands on the right place and in front of the right audience. Media buyers are marketers who take projects from the businesses […]
We are currently living in a time where most of the marketers perform marketing and promotional activities through the internet or digital channels. People seem to be utterly ignoring the benefits and advantages of offline marketing as marketers look to have forgotten how traditional marketing has helped companies to stand firmly up till now. Yes, […]
These days the term “online marketing” is hyped so much that many people are showing interest in what’s the difference between offline marketing and online marketing. You might be a general individual who wants to know what’s trending these days in marketing, or you can be a business owner who wants to research which strategy […]
Product Marketing is a method of launching a product to market, marketing it, and selling it to a consumer. It includes knowing your target audience and then using tactical positioning and messaging to rocket income as well as the product’s demand. You might think of how it is different from conventional marketing, as it looks […]
At present days, AI or Artificial Intelligence is one of those terms that marketers hear about over and over but they still try to run away from it. From the company’s slack network to boardroom and event hall to customer’s consultation, it is rapidly taking over the market. The way many marketers panic from AI […]
These days most businesses are going through what seems to be the toughest time in their lifetime. It is a situation in which organizations need to regularly pay their employees while earning almost zero % revenue or profit along with 0 % sales. Not only that, but many companies may also need to pay their […]