Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they […]
Category: Pay Per Click Advertising
When you work in different vertical markets, there is something you will learn instantly about CPC – it differs fiercely. For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services. Usually, if what you are advertising does not cost much, the average CPC will […]
Keywords, one of the most critical elements to marketers, is starting to serve less value in SEM. Gone are the days when keywords were literally the lifeblood of all our SEM efforts when we were hell-bent on ensuring we had the most potent keyword list containing all long tail and short tail keywords because otherwise, […]