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SMO

LinkedIn Introduces “Swipe Up” Links Feature to Stories

Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out. Users can now add links to their LinkedIn Stories. But as of now, this feature may not be available to all users worldwide. With the release of this feature, […]

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SMO

YouTube Adds Voice Commands Support to Search Videos

Google’s popular video streaming platform, YouTube, has integrated a new functionality to its app that lets people operate the site through voice commands. Users will now find a microphone icon right next to the search bar. When you click on it for the first time, a notification will pop up asking you to grant permission […]

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SMO

Google My Business Rolls Out New Performance Reporting

Google My Business is now introducing new performance reports that users can access within GMB under the “Insights” section. There have been numerous hints about the launch of these reports, once in August and then last month again. However, now the platform has officially rolled it out to the public. Users can now access it […]

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news SMO

WhatsApp Rolls Out New Privacy Policy: Here’s What It Means for You

Social media giant Facebook acquired WhatsApp back in 2014, and it slowly changed the way the platform accessed user data. And now Facebook is displaying a “take it or leave it” stance to the WhatsApp users with the newly updated privacy policy. Earlier this week, users from around the world started seeing a popup notification […]

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SMO

Twitter Acquires Breaker Podcast App to Build Twitter Spaces

Social podcasting app Breaker recently announced that its team is joining Twitter to implement its expertise in audio experiences to this microblogging platform. However, the financial details of the deal to acquire the expert team behind the San Francisco based podcasting platform Breaker hasn’t been revealed yet. Leah Culver, a co-founder of Breaker, announced via […]

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SMO

YouTube Will Allow Users to Sync Downloads With the Same Accounts on Multiple Devices

One of the most distinctive features that YouTube offered its premium users was the ability to download video from the platform to play it offline later. However, with the video-sharing platform continually introducing new exciting updates in the app, a recent report suggests that it is currently testing another great feature. This new update will […]

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SMO

Instagram’s New Terms & Conditions: Everything You Need to Know About the Privacy Policy & Camera Access

Instagram is back once again with another set of changes. This time it has updated its Terms and Conditions, giving rise to controversies ever since the platform has rolled it out. Users from all around the world are questioning these new policies. And this is why a lot of people who are yet unfamiliar with […]

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Digital Marketing SMO

4 Social Media Tactics to Incorporate Into Your Digital PR Strategy

Often those marketers undertake digital PR who aim to create backlinks and brand awareness. However, building great content and then pitching it to other people isn’t that an easy earned media approach. The outreach on its own can result in a lot of marketers struggling and ultimately quitting the strategy. Although engaging a writer/publisher away […]

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Content Writing SMO

Best Practices for Brands to Write More “Like-Able” Social Media Copy

Social media has become the “hangout spot” for most people today, and smart brands are actively utilizing these platforms to engage with their target audience. If your brand, too, is looking forward to connecting with its audience on social media, it means you will most probably deploy social media advertising like running Facebook ads and […]

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SMO

YouTube SEO: Tips to Optimize Videos to Gain Top Results

Not more than a decade ago, inbound marketing was introduced as a brand new concept. Marketers were starting to realize that they just can’t go publishing a sheer amount of content online – they also need to produce high-quality content and then optimize it in ways that made it as visible as possible across search […]