Everything You Need to Know About Conversational Marketing

Do you want to know why there is so much excitement around Conversational Marketing and how you can utilize it to increase your online sales?

Conversational marketing is a valuable tool that improves the customer experience and can potentially boost your sales.

In this blog, we are going to discuss everything you need to know about conversational marketing, its benefits, ways in which it can grow your business, and how you can build a successful strategy for yourself.

What Is Conversational Marketing?

Conversational marketing is a modern personalized approach to marketing. Companies are using it to drive engagement, build customer loyalty, expand the customer base, and eventually boost revenue. It is based on the concept of listening to your customer’s needs. It’s more like an automated conversation with your website visitors where you can ask them various questions on the basis of their previous answers, which in turn will help you acquire specific information about them. So, conversational marketing enables you to gain the exact details you need from your website visitors. Moreover, all this happens right at the time they engage with your company.

Incorporating customer feedback into your marketing strategy and communicating with the customers on a one-to-one basis can help your brand to stand out from the crowd while encouraging the prospective customers to engage more with your products and services. 

The emergence of social media channels and other automated chatbots and tools has opened up new ways of communicating with the customers taking conversational marketing on a whole new level of importance.

It is effective as it builds relationships with customers through conversations negating the need to ask them to fill out lead capture forms and wait for a response.

What Are Conversational Marketing Chatbots?

Chatbots are AI software programs that use natural language and pre-programmed answers to have a conversation. They use conditional logic (which you can set up and control) to do this. Conversational marketing chatbots are very popular as they do not require anyone to respond to the user. They are a budget-friendly way to get started with conversational marketing.

What Is Conversational Marketing Live Chat?

Live Chat is an application or software that you can add to your website directly. It lets the website visitor send a direct message in real-time to you or your team member.

It is very popular today as it lets the users get answers right away, although; it does require a human to be available for help. 

Chatbots and Live Chat are not just for customer support and troubleshooting. They offer content that helps nurture your potential customers. Similarly, conversational marketing is a lot more than just chat. It can be used in multiple areas of your business, including email marketing, FAQs, landing pages, voice apps (like Siri and Alexa). 

Many popular brands like Domino’s and Sephora are already using conversational marketing chatbots and live chat to gather valuable customer data. For example, Domino’s encourages its customers to reorder a pizza by just sending a pizza emoticon via text message! What’s simpler than this?

All About Conversational Marketing Strategy

We all are well aware of the fact that online communication ways are changing. Today, customers don’t want brands to market or sell their products to them coldly; instead, they want companies to help them genuinely. And this needs to be done right away!

Let’s help you understand the conversational marketing strategy and prepare you to grow your business and help your customers.

The framework for conversational marketing strategy looks like this: Engage, Understand, Recommend, Repeat.

Wondering where this strategy is going to work?

Marketers are successfully using conversational marketing strategy for numerous different areas to grow their online business like Email Marketing, Customer Feedback, Support, Sales, Lead Generation, and many more.

For different areas of your business, your conversational marketing strategy will look a bit different. For instance, let’s see how a typical sales conversational marketing strategy looks like: Qualify leads, Route conversations to representatives, schedule meetings, and boost revenue. 

What’s worth noticing here is that there is both a human and an automated piece to this strategy. 

Unlike traditional marketing strategies, with conversational marketing strategy, sales representatives will be spending time dealing with the best leads only as users qualify themselves through interactive forms. And the best part about conversational marketing? It is not an all-or-nothing sort of marketing strategy. 

In a nutshell, you can employ your conversational marketing strategy besides your conventional strategies, and you will quickly see the benefits of using automated technology on top of traditional marketing.

Best Practices of Conversational Marketing

There is a lot of buzz around conversational marketing, and so it’s important to follow the best practices to get it right from the beginning.

• Focus on the right areas – Pick the most popular places of your business.
• Do not discard your old methods – Traditional marketing still works great. Keep it and use both conventional and conversational marketing.
• Planning is the key – Start mapping out your customer journey and build your strategy around it.
• Be human – Talk to your customers, not at them.
• Put yourself in the visitors’ shoes – Remember your goal: improve your customer experience by making it easier and more pleasant.
• Keep it simple – Do not complicate things. Customers want a quick and easy process.
• Experimenting is vital – Do not hesitate to test everything and tweak wherever required.
• Follow-up – Even though you are relying on marketing automation software, always make sure to route users to an actual human being at some point.

Conclusion

So, that was all about it. We hope this blog was helpful to you in understanding what conversational marketing is and how this powerful tool can enhance the experience of your site visitors while simultaneously boosting your online revenue.