Google Ads and YouTube New Features and Updates

Google have announced that it is going to help the news publishers during the covid-19 with a new way. They are favoring journalism these days and as the pandemic is getting worse, Google decides to waive its advertisement fees for the small and local news businesses. While Google is helping the news publishers with its Ads managing platform, YouTube has announced a new feature for its content creators. 

From now on, YouTubers can see when most of their audience and subscriber are online. This new analytics feature on YouTube will help the channel owners to post content at the right time to get the best results. Let’s learn about each new announcement from Google and YouTube.

Google Ads Fees Waived

1. For the upcoming 5 months, Google will waive its ad serving fees linked with its Google Ad Manager product.
2. It is generally recognized and cooperated with the legacy AdSense advertising service of Google, where publishers get money for showing banner ads on their site.
3. Most eligible publishers will be informed in the several forthcoming days for the advance program detail as well as regarding how their AdSense account statements will highlight the difference.
4. This new announcement from Google is well-timed because ad income continues to be badly affected by businesses that are choosing not to display on covid-19-related reports on various news sites.

Google’s News Scheme

The Google News plan includes several ways to help news industries in the current situation.

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Google introduced this week that it is providing a Journalism Emergency Relief Fund. With the help of it, small & local news industries will be able to apply for funds. These requests can be easily submitted by April 29th.

As per reports, Google.org is also offering $1m in funds for both the Columbia Journalism’s Dart Center for Journalism and Trauma and International Center for Journalists. They will assist support reporters globally, as well as the Dart Center will carry on its help to journalists that are facing shocking trials during the ongoing issues. This is what we know so far about Google’s new initiative to support small and local new publishers!

YouTube New Feature for Video Creators

While Google is helping business owners, YouTube has developed a totally new feature for its content creator. Now video creator can see when their most audience is online. No doubt it will change the complete tactics of the YouTube video creators.  

This new feature was previewed on the Creator Insider channel of YouTube. In the promotional video, one of the analytics engineers of YouTube provides a thorough tour of how the newly updated tool works.  

The video explains how creators can benefit from the new feature to enhance their views, engagements, and other qualities of videos. You can easily understand how to get the most out of this new analytic tool to research your YouTube audience.    

YouTube’s New Feature: When Your Viewers are on YouTube 

Whether you are a vlogger, brand, fitness trainer, or a gamer, you can easily access this new tool or feature to know when most of your fans are online, so you can upload your videos on the right time. By using this innovative tool, you can increase your video views as well as channel subscribers as you will post your videos on your channel when your audience is available to watch it.  

Here’s how to access it and how it appears:

1. Go to YouTube Creator Insider.  
2. Then head to Analytics from the left tab.  
3. Tap on Audience next to Engagement.
4. Now you will see new data with the “heading when your viewers are on YouTube.”
5. You will see the day time on the left side of the chart and weekdays on the top of it.

There you will see darker and lighter purple boxes. The darker blocks mean, your audience is most likely online at that time. The lighter blocks indicate that less of your audience is online. So you need to post your content on the time that is displayed with dark purple blocks. It doesn’t mean that your audience is watching the content provided by your channel, but it simply means when they are using YouTube.