Google My Business Rolls Out New Performance Reporting

Google My Business is now introducing new performance reports that users can access within GMB under the “Insights” section. There have been numerous hints about the launch of these reports, once in August and then last month again. However, now the platform has officially rolled it out to the public. Users can now access it from their GMB profile and try it out themselves.

What Do the New Performance Reports Look Like?

Google has recently launched this new update, and with this release, users will be able to directly access more key profile metrics from their GMB profile. Users can now log in to their Google My Business profile and access these new reports by clicking on the “Insights” option. However, as of now, users might notice a notification that says, “Your insights are moving…” at the top of the page, and right below that notification, there will be a “See new profile performance.” Click on it to access your new performance report.

What Metrics Do the New Performance Reports Show? 

The metrics included within the new performance reports will show you the total number of calls and messages you have received within a period of six months. In addition to this, the platform also sorts data by month. Google will update the interaction metrics every day and other metrics every month. Data will remain available for up to six months, and users can review their performance by selecting custom time frames.

At the bottom, the reports display what searches the searchers performed in Google Search and Google Maps to trigger your Google My Business listing under the “How people discovered you” section.

Nevertheless, the new reports are missing metrics like the total number of website clicks, and driving directions started. Unlike the current Google Insights report, the new performance reports don’t display whether the users discovered your business listing on Google Search or Google Maps. The new reports also do not show the image views and those images’ quality and so on.

However, as per the company, more metrics will follow over the next couple of months, and the platform will present more detailed reports about the searches and the total number of users who viewed your GMB profile.

Wrapping It Up

As of now, the new performance reporting is made available on Google Search and will soon be launched for Google Maps as well. If we look at the bright side of this new performance reporting, users will be able to get six months of data now, which is exactly double the three months of data users could get up until now. However, the significant drawback of this update is that it lacks several data points, as discussed above, which were available thus far. According to the company, the metrics given in the new reports will gradually evolve over time to provide data that has never been displayed on the GMB Insights page before.

So, this looks like an early release, so hopefully, when the time comes for the platform to replace the old insights report with the new performance report, all of the data points will be shifted to the new platform.