Google Search Quality Guidelines 2020: Instructions for SEO Beginners
If you are an experienced marketer, then you might know what Google’s Search Quality Raters Guidelines are. It is a document that carries hundreds of new announcements for each year so that SEO executives and specialists can evolve as per Google’s new updates and SEO rules. They provide a plethora of new guidelines every year, so it is important to keep them in our minds while initiating a new SEO strategy for your next projects.
By implementing the guidelines on your SEO strategies and projects, an online marketer can easily favor his site on Google Search Result Page. In this article, we will explain: What are the main and most important messages in Google’s Search Quality Raters Guidelines for this year? We will also learn how it can affect search and what you should do to ensure top-notch level SEO practices in 2020.
Search Quality Raters Guidelines: What is it?
Google’s Search Quality Raters Guidelines are a kind of documents that are provided to specific people employed by Google to rate websites.
These guidelines highlight the elements and conditions that have to be considered while rating the website by Google employers. These hired people by Google cannot influence a particular site’s ranking as many think, but they actually affect the ranking of all sites on Google.
What is Google Looking For?
When we try to look at what Google’s search raters are instructed to the obverse, we actually try to do this:
- Finding what Google wants from its algorithm to provide.
- Trying to look at what these algorithms might focus on.
Google has two primary concepts of analyzing sites quality on its search result:
- Needs Met
- Page Quality
Now let’s see what they mean for Google!
Needs Met
It is a very simple concept that means “intent.” This means while rating sites, Google’s raters may ask themselves, “How beneficial or satisfying the result is?”
A rater might check a single page or see the complete result page and rate every single result on the basis of Needs Met. Then it will send the report to Google based on various factors along with the above one, including device, site structure, location, and demographic.
Then Google will utilize the reports to improve its search results. Also, keep in mind that in order to get better Needs Met rating from Google raters, your ranking Page Quality should be excellent. The websites having low page quality will get a lower rating in Needs Met concept.
There is one more thing that may influence your site’s Needs Met ranking: Interpretation. It is the final aspect that can affect your 1st concept in ranking a website. This means the raters will favor the websites that provide an excellent interpretation of a query or keyword.
Page Quality
The page quality is dependent on various factors that are interlinked to each other, and it is very similar to the Google algorithm.
The site that appears to perform well on every factor will get more page quality score. These ranking factors are based on E-A-T. It is not a ranking factor, but it is what raters are willing for. It is used to help raters rating the websites. They use it to judge sites, and Google utilizes it to control their algorithm via ratings.
Conclusion There are many other rating factors in 2020’s Google’s guidelines for raters, so it would be a lot better if you go through them. It will help you to keep remain on the top positions if you are already ranking. In case you are a beginner SEO, then simply make sure to implement these all factors while working on your projects.