How to Use Google Keyword Planner for Effective SEO
Have you ever tried Google Keyword Planner for keyword research purposes? If yes, then you may have used it for the PPC campaigns, but do you know it can also be used for organic search engine optimization too?
In case you want to attract more organic traffic to your online site, then you first need to research the relevant keywords. By doing thorough research for your business niche, you can get an idea of what your audience is searching for on Google. Once you know what they are searching for, you can insert those keywords in your blogs and website to get an insane amount of organic traffic on your site.
Google Keyword Planner is an immensely powerful tool for keywords research and it can offer you the low competition keywords to increase your site’s traffic, making it a must for on-page SEO.
The tool is surprisingly easy-to-use, but you should know the upper limits of this program to get the most out of it. Here is a guide to using this best online tool keyword research for beginners to increase the organic SEO traffic
Getting Started with Google Keyword Planner
The tool is absolutely free of cost, but you have to grant the access of this tool with an Adwords account. Here is how to start using this with your Google account:
- Open your internet browser and go to ads.google.com.
- Then head to the Sign-in button located on the top-right corner.
- Once you are logged in, click on the TOOLS & SETTINGS icon on the top.
- Then click on PLANNING.
- Now choose the Keyword Planner option.
- You now have access to the complete tool.
Learn Using Google Keyword Planner
Here is how to use the tool with ease, even if you are a beginner:
- Find keyword: This option enables you to discover the search terms used by your target audience. So, if you want to reach those users interested in your services or products, you should select this tool.
- Get search volumes and forecasts: This option allows users to get search volumes and other historical metrics about the keywords. You can also get the future forecast for your keywords to know how they may work in the future.
The above both options allow you to use Keyword Plan, but they are both different things. Let’s learn how to use these options and other tricks of the tool.
Discover Keywords
In case you want to get new keywords for your organic SEO marketing campaigns, then look no forward to this option.
Once you click on it, you will be able to get new keywords ideas. To get new keywords, just put in a word, phrase, or term related to your niche. Then you will see a plethora of keywords related to your business or niche. You can choose the relevant and low competition keywords listed there to use in your blog post and website business pages to reach your potential customers.
When you see the list of keywords related to the term you entered, there will be a few details about each of them:
- Competition
- Avg. Monthly Searches
- Top of page bid (high range)
- Top of page bid (low range)
You can enter the URL of your website to get new keyword ideas according to your business. Keep in mind you are allowed to enter up to 10 seed keywords to get new suggestions.
Get search volumes and Forecast
In case you have a list of new keywords at your disposal, then you can check their metrics with the help of this option.
- You need to copy all of them and paste them into the dialogue box available on the screen.
- Once the keywords are entered, press on “Get Started” to see the details about them.
- Now you will land on the Forecast section automatically.
Just look at how many clicks or impressions you might get if you run an ad campaign through Google Ads. You can also see the estimated costs, CPC, and even CTR for your keywords.
You may think that this option is only for paid advertising, but don’t lose hope. Just go to the Historical Metrics option and it will present your average search volumes for the keywords for the past 12 months. However, the volumes it shows are average, so you are not getting exact volumes.
How to Get Exact Monthly Search Volumes on Keyword Planer If you want to see exact search volumes for your keywords for free on Google Keyword Planner, then install Keywords Everywhere extension. Make sure the extension is enabled and then restart the Keyword Planner tool. Now you can see the exact monthly search volumes for your keywords. Enjoy!