How to Use Guerrilla Marketing to Grow Your Business in 2020

In your daily routine, you are surrounded by a plethora of different guerrilla marketing strategies. The fact is that you can hardly become conscious of the creative ways of implementing guerrilla marketing in a brand. You sometimes covert into a customer, automatically followed by being propelled using guerrilla marketing by the brand.

Some illustration of guerilla marketing is stencil graffiti, PR spins aka public relations spin, memes, viral videos, and more. In case you are an entrepreneur or a business owner, then you should know the power of guerrilla marketing so that you can implement it to raise your business remarkably. But, let’s first learn what it is and how it can benefit you in growing your brand over the internet.

Guerrilla Marketing: What is it?

The term guerrilla stands for a group of people or members that partake in a dispute against larger authorities. They are often measured as rebel or insurgent. So the usage of term guerrilla along with marketing means using the tactics and plans to interrupt the audience and attract them towards your brand. These tactics are not unethical or harmful, but unconventional and unique than the standard marketing methods. In digital marketing, it can be achieved by making something viral, using newsworthy content.  

The Pros of Guerrilla Marketing

Here are some most common advantages of using a firm Guerrilla Marketing strategy in a business:

• Low in cost so small brands and businesses can afford it
• The marketing content can be used more than one time
• Expandable content
• Eye-catching content
• Compel your audience
• Drives surprising engagement
• Increases awareness
• Boosted sales and conversions

How to Start Guerrilla Marketing in 2020 for Beginners?

Here is how to get started with the Guerrilla Marketing in 2020 even if you haven’t tried something similar before in your life:

• Inspect and see what tactics you can try to make the ultimate campaign for guerrilla marketing.
• Make your goals in advance, such as plan something to achieve in upcoming days.
• Examine the present trends and market situations.
• Recognize your target audience and what they love.
• Set your business with the best method you can, along with your selected strategies.
• When your planning is done, start your campaign.
• Track the campaign performance and then calculate the guerrilla marketing ROI.

5 Best Guerrilla Marketing Ideas for Beginners

1. Maximize the Usage of Brand Logo

Simple stickers can make your audience intact with your business or brand. There is no rocket science behind the usage of simple stickers rather than it enhancing your brand presence if used aptly. Make sure to keep it simple but attractive and innovative and don’t ape others. Reddit is a good example of utilizing the power of the brand logo sticker as he created the popular alien logo, and now many users use its logo in keychains, cars, poles, and buses.

2. Try Outdoor Installations

Do you remember how the marketing team of the 2017’s It movie used outdoor installations to people aware of their movie release? They used red balloons in Sydney, Australia, along with a phrase saying, “It is closer than you realize.” As a result, they were able to make people desperate for their project, and it improved their sales and ROI several folds. You can also use some outdoor installations in a similar way to boost your audience engagement rate.  

3. Try Reverse Graffiti

This kind of graffiti is seemingly striking and appealing on its own. You can make a creative message about your brand with reverse graffiti. Just place a stencil of your brand logo on the wall of a street and then pour the water over the area to wash the unnecessary part of the old graffiti to create your new message.

4. Contextual Marketing

Use the right marketing content at the right time, with the right audience, and make sure your content is relevant. This is what Contextual Marketing means in simple words. You can use this method to get the maximum results of the efforts you make in marketing your brand.

5. Counter Campaigns

These kinds of the campaign intend to oppose the marketing campaign of your competitors. The health organisations often run these kinds of campaigns as opposes to the smoking brands promoting their products. To make it work in your marketing plan, make sure to study your competitors thoroughly and analyse the data to create a counter-campaign.