Instagram Stories for Business: Rocket Your Brand Awareness

Looking to boost your brand presence on the internet? If yes, then Instagram Stories is one of the ideal platforms to make this happen. It is robust enough to grant you thousands of new followers and a plethora of leads. However, just posting anything randomly via Instagram Stories will not help you in expanding your business audience. It is vital to know what content works best there and this guide will help you implement the magic of Instagram Stories for enhancing your brand awareness. So what’s the wait? Let’s dive in!

4 Steps to Boost Your Business via Instagram Stories

Instagram Stories is located in the upper of the home feed as well as the Explore section. This feature enables you to publish up to 15-second videos and pictures in slides format that can last up to 24 hours. It functions akin to the WhatsApp’s Status feature; however, Instagram Stories comes with an opportunity to reach thousands and millions of people. Once the 24 hours complete for your post, it will be removed on its own. 

In case one of your Instagram is story is getting higher engagement than usually, then make sure to save them to your profile as Highlights so they permanently stay there. Doing so can garner a large number of views, boosting your brand’s online prestige.

1.      Planning the Content Strategy for Instagram Stories

While planning content for Instagram Stories, always remember that pictures are not as productive as you may think due to their higher tap-forward rate than videos. So don’t rely on just writing a quote for your audience and hope for a better engagement rate. People love high-quality videos that are relevant, beneficial, and highly engaging. When you post such videos on Instagram stories, people are going to love your content, and eventually share it. Don’t plan your content according to your choice, but always look out for what people want to see. 

2.      Constructing Instagram Stories

Here’s how to post your creative content on Instagram Stories to get exciting results:

1. Navigate to your feed.
2. Then head to the camera icon on the upper-left corner of your screen. You can also swipe toward the right to open it.
3. Now the story editing screen would trigger.
4. There is a big white button at the lower to click an image, or by long-pressing it, you can capture a video.
5. In the lower area, there is a toolbar on your screen that allows you to use various features for creating stories to be its Layout or Boomerang.
6. In case you have already created high-quality content for posting here, simply swipe upward and then import a video or photo that you wish to post.
7. On the top of the display, there are a few icons that enable you to use cool things, be it draw on, add stickers or add some text overlay on your videos.
8. To add graphics and filters on your stories, use the icons located next to the white record button.
9. Once you have done, the editing and your post is ready, hit your profile image situated on the lower-left corner of the display.

Now your newly added story is live on your account. If you want to see it, then head to the main feed and then tap the profile image on the upper-left corner.

3.       Use Stickers on Instagram Stories

There are several stickers that you can use to surge the engagement rate of your stories.  To add these exciting stickers, head to the story editor, and then swipe upward before posting your content. There are stickers, including emoji sliders, @Mention, Questions, Poll, Quiz, and many other alternatives. By using these stickers on relevant posts, you can tell your audience more about the post and stickers like Polls, Questions and Quiz to boost customer engagement. @Mention sticker can be used to mention a brand or a specific personality on your relevant posts as it can enhance the reach of your posts. 

4.      Set Up High Engaging Stories as Instagram Highlights Highlights are meant for saving your featured content permanently to your profile. If your particular stories perform well, then you can add them to your profile highlights. The highlights are located beneath your bio. Just implement the strategies and watch your business proliferate.