After Google, YouTube, the second-largest search engine, enabled its users long ago to try out its new features and products before the platform makes it live to a broader audience. However, recently YouTube introduced a recent change, where only the users who have subscribed to YouTube Premium service will be able to test its latest […]
Are you looking forward to making videos a part of your social media marketing strategy? A lot of brands have started using short videos for the promotion of their latest products/ services and engaging their audiences, and they have found it to be very effective. If you also want to implement a strategy like this, […]
Most businesses know, or at least believe they know, that they require SEO for their digital properties and assets, and all the benefits they will gain because of the SEO practices put into action. Indeed, SEO will boost a site’s overall visibility and searchability but do you know all the other value if offers that […]
Google Ads Campaign Experiments (ACE) are an excellent yet underutilized tool for any PPC advertiser. With the help of ads experiments, advertisers can test their campaigns, make certain changes, and then see how it works. Google ACE lets you explore and experiment with new strategies or ideas without jeopardizing your original ad campaign’s performance. Consider […]
One fine day you sit back to relax and login to your favorite social media account and see a series of posts that you never posted and messages that were definitely not sent by you. Or maybe you wake up to an email that your XYZ account’s password has been changed without you even knowing […]
Although the term “infographic” is somewhat new, the idea of presenting information in a graphic visual representation has been around for what feels like ages. For centuries people have been trying to describe their world and surroundings via visuals – from thousands of years old cave paintings to the use of splendid yet simple iconography […]
It is natural for people to behave and act way too different in the workplace than they do in social environments, and their behavior is heavily influenced by the office setting. There are so many factors that go into organizational behavior – from the firm’s structure to policies, guidelines, processes, management, and interaction among coworkers. […]
Every designer wants that each product they create is satisfactory and easy to use. But how do we know for sure if that is so? For starters, we can measure the UX with proofs instead of opinions. But can we really measure user experience? Of course! By calculating products using qualitative and quantitative methods, we […]
Are you feeling guilty for creating and posting content just for the sake of it? Perhaps somebody told you once that publishing 800-word blogs regularly is a foolproof way to boost your presence on the SERPs because ‘search engines love fresh new content.’ Or maybe you are just used to creating as many content pieces […]
Consistency is the secret ingredient of a successful social media marketing strategy. You have to be consistent to establish an identity and make sure your audience recognizes your brand. Staying consistent in your brand lets you boost your reach and audience engagement. From the aesthetics of your social media profiles to the tone of voice […]