Whether you like it or not, more and more businesses, big or small, are now going online since that’s where all the commercial activities are taking place. And well, this year’s happenings have certainly made a significant contribution to accelerating this change. However, one thing that you must know and might find a bit surprising […]
Oftentimes, website owners give more thought on the aesthetics of their site than how visitors will navigate it. But no matter how appealing a website is, if the users are unable to find what they are looking for, it is useless. Understanding how people find, interact, and make transactions on your website will enable you […]
Are you aware that implementing basic SEO on your website may not be enough? How do you know that you are implementing every tactic that your competitors are and more? There are many ways to ensure this. The first and probably the most primary one being competitor research. In this blog, we will discuss the […]
Pay-Per-Click or PPC is a digital marketing strategy that marketers use to drive visitors to their website instead of actually ‘earning’ them. Every time a user clicks on one of their PPC Ads, the marketers pay a ‘fee.’ One of the most common and important sources of PPC is search engine advertising. You can display […]
Brand Messaging is what ties together every content piece that you make. It’s not just a slogan or a tagline, or your products and services, although these do form a part of your brand messaging strategy. Among many other things required to build brand loyalty, it is essential that your brand messaging is consistent, resonates […]
Do you want to know why there is so much excitement around Conversational Marketing and how you can utilize it to increase your online sales? Conversational marketing is a valuable tool that improves the customer experience and can potentially boost your sales. In this blog, we are going to discuss everything you need to know […]
Today, the needs and desires of the customers are increasingly driving the markets. With technological advancement, these desires and needs change, and brands must keep pace with these changes to stay in the competition. Augmented Reality (AR) lets brands give their customers unique experiences with the convenience of tapping into their phones. It is a […]
Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, […]
When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in digital marketing blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your […]
Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site […]