Categories
Digital Marketing

5 Crucial Digital Marketing Components To Consider

Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be […]

Categories
SEO

The 3 Pillars Of SEO To Successfully Optimize Your Digital Presence

Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake. Of course, this might make SEO sound not very tempting and which also explains why the majority of […]

Categories
SMO

A Short Guide To Help You Choose the Best Social Media Platform For Your Brand

Businesses are constantly looking for new ways to increase their visibility online. In this busy world, social media marketing is the best way to keep your brand relevant and in front of the audience. So undoubtedly, social media is a great tool, but the question is which platform is the best for your business? However, […]

Categories
Marketing

Understanding the 4 Ps of Retail Marketing

Retail marketing refers to the process of bringing a product directly to consumers in a retail store. It comprises the planning, promotion, and presentation of the commodity. Having a unique product is just the initial step; the additional ingredients of retail marketing involve luxurious packaging, competitive cost, and sales campaigns. The 4 Ps of retail […]

Categories
Knowledge

Your Complete Guide To Successful New Market Assessment

Expanding your business in the international market can bring massive rewards that will change everything about your brand forever. But if miscalculations are made in the initial market assessment stage, it can also cause irreversible damage. From business development manager to marketing head, everyone must assess the business potential of a future market by understanding […]

Categories
Marketing

14 Efficient Tips To Increase Organic Website Traffic

Typically, users trust SERPs more than advertisements and websites marked as “Ads.” Performing optimization correctly, troubleshooting, and utilizing promising channels will bring good results quickly. How To Increase Organic Website Traffic? You can drive organic traffic to your website by utilizing a combination of working strategies, tools, and recommendations. Here we are going to discuss […]

Categories
Marketing

A Short & Simple Guide To Increasing Your Market Share

Apple launched the iPhone in the year 2007. The device gloated a full touchscreen, internet capabilities, and multiplicity of personalization options. Back then, these features were rare before the iPhone was introduced. Having all these features on one phone was very intriguing. Because of this particular reason, Apple was able to stand out from the […]

Categories
Digital Marketing

Steps To Optimize Google My Business and Leverage It For More Sales

Google My Business is a listing showing businesses’ operating information, address, pages, reviews, and more. This ensures that whenever a potential customer searches for you, he/she easily gets access to this info like your contact number, operating hours, parking availability, etc. Now all this might be available on your website, but Google My Business indexes […]

Categories
Digital Marketing

What Is the Difference Between PNG & SVG? When To Use Them?

Being a designer, we use different image formats. Each has a different purpose and use. But sometimes it can get a little confusing to decide which format is best for what purpose. PNG and SVG are the two image formats widely used in responsive designs. In this blog, we are going to discuss these two […]

Categories
Marketing

Your Complete Guide To Collaborative Marketing

Collaborative Marketing can infuse new life into your company! By collaborating with your associates and building an eye-catching campaign, you will be able to: ● Boost engagement ● Drive sales ● Attract new prospects ● Create a positive brand association ● Develop new products In this blog, we will discuss collaborative marketing, how it works, […]