Feeling curious about what your audience thinks of your brand? Want to know about it? Online Reputation Management is all about it! The invention of the internet has allowed people to access any kind of info anytime from anywhere and about anything. People spend most of their time surfing on the internet, sharing their thoughts […]
Market Cannibalization refers to the loss in sales or reduction in market share of a product, occurred due to the same company’s introduction of a new product line that wipes out the existing market for its own current products. Instead of appealing to a new segment of the market, the product line appeals to the […]
After being under lockdown for more than two months, businesses are now ready to resume their normal functioning. From June 8th, life will be just like it was before this pandemic. However, we may continue witnessing new coronavirus cases and deaths. The school and colleges and international travel will still remain shut. But it is […]
Expanding your business in the international market can change its life forever. But at the stage of market assessment, if miscalculations are made, there can be some severe irreversible damage. Whether it is the business development manager or marketing head, everyone must calculate the future market’s business potential according to the demands for their product […]
Being in an industry that is brimming with businesses and competitors can make it difficult for your brand to stand out. However, it is not totally impossible. Your business can achieve considerable recognition, even in a crowded market with niche marketing. What is Niche Marketing? Niche Marketing refers to a unique advertising strategy focusing on […]
Writing a good copy is an art as it needs creativity, mastery, and style. But a good copy does not have to be stylish necessarily. An excellent copy is the one that can establish trust, build relationships, and demonstrate authority. It should be able to communicate clearly and make sure that the audience is not […]
Does your website seem outdated? Or maybe you just don’t like its design anymore? Did you just add a new product? Or your website isn’t providing enough value to your visitors? Whatever the reason is, the solution is to redesign your website. Redesigning can be a great success or a big failure, depending on how […]
Deciding on the right content marketing strategy for your business is a tough nut to crack. With more than 4 million content pieces getting published on the Internet every day, it has become even more challenging to achieve solid growth via content marketing. In such a cut-throat competition, you cannot just rely on intuitions or […]
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What Are PBNs and the Risks of Using Them?
Private Blog Networks (PBNs) are a bunch of websites created for manipulating the search engine rankings. These form a huge section of the SEO industry. Even though getting backlinks is still a significant determinant in the Google search algorithm, PBNs will always be a substantial cause of debate as well as interest among SEO professionals. […]
As consumers are settling into their new lives at home, consumption habits are changing drastically across digital mediums. Typically during crises like these, viewers are compelled to stick to their televisions for the latest news updates. However, this time there was a decline in live TV viewers. More and more people have started switching to […]