Google has introduced various new features in Google My Business since this pandemic started. Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis. But if you are running a local business, you must know about these recently added features and […]
As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they […]
We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself. SEO content writers are familiar with this just as well as anybody else. If you wish to enter the digital marketing industry […]
In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it […]
Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit […]
It looks like the popular video-sharing platform YouTube has quietly released a new update allowing people to stream 4K/60p videos on all mobile devices, even on the ones that do not have an Ultra HD display. Although people using devices with a lesser display resolution won’t get the same video quality as they would with […]
Being an SEO professional, if there is one word that you must have heard or used frequently, it is ‘keywords.’ Ultimately, if you know what users are searching for online, you can produce content around it to drive them to your website. A potent way to spot valuable keywords is by using Google Trends, one […]
In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content […]
People hear the term ‘marketing’ so many times, and yet they fail to realize that there is so much more below the surface that goes into ‘marketing’ a brand. For instance, there is branding; then there is marketing. Marketing and Branding. Branding and Marketing. Honestly speaking, things can get quite complicated without having clarity on […]
Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business. KPIs or Key Performance Indicators help you filter […]