Microsoft Bing is rolling out its large-scale multilingual spelling correction models, jointly known as Speller100, globally with high accuracy and memory in 100+ languages. According to Bing, around 15% of all search queries performed by users have spelling errors, which can trigger wrong answers and substandard search results. In order to tackle this particular problem, […]
We all know the importance of having a substantial social presence today, and this blog will discuss why running a social media audit is necessary and how you should do it. But before we dive into why and how, let’s first talk about what it is. Social media audit can be defined as a process […]
The popular eCommerce platform Shopify recently announced its partnership with Facebook to introduce its payment tool Shop Pay to Facebook and Instagram. The new Shop Pay feature will first roll out for Instagram users, and later on, it will be made available on Facebook Shops, the platform for small businesses, in the upcoming weeks. Once […]
Are you familiar with the term “video marketing?” Well, in case you are not yet aware of it, you should know it is incredible! And we are not just saying it; reliable data back this statement. You can look up the statistics on the web yourself! Customers are increasingly purchasing from brands whose video ads […]
When it comes to online advertising, there is an array of options available in the market today. However, Google and Bing Advertising have turned out to be the best advertising platforms among all these. But it is crucial to understand why you should pick one alternative as against the other. This blog will discuss how […]
Google has added a whole new set of manual action penalties for violating Google News and Google Discover guidelines. This notes the first-ever time a site could get a manual action penalty for contravening Google News and Google Discover policies. Earlier, the search engine only restricted manual actions to contraventions of Google Search. However, that […]
Instagram is joining forces with Twitter and several other social media platforms to take down accounts of those users who have engaged in stealing hundreds of single-word usernames. Such short, enviable handles, also called “O.G. usernames” (think of usernames like @King, @Queen, @Angel, etc.), are valuable because they are catchy and grant status. Users who […]
According to a recent study, almost one-third of eCommerce traffic comes from organic searches worldwide. This means if your eCommerce website isn’t optimized for SEO, you might be losing out on a substantial fraction of your potential traffic. Even though a few SEO elements are not entirely within your control, there are still several things […]
Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic, eCommerce has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led […]
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What Is Meant by Pogo Sticking in SEO?
Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it […]