PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best PPC advertising platform […]
Have you been considering starting a blog for your company? If yes, then you are about to make one of the best decisions for the future of your business. According to the study, people tend to connect more with organizations that offer them meaningful and top quality content. And what’s a better way to do […]
Featured snippets are what a user sees first when the SERP for their search query loads. They obtain the “position zero” on the search results, appearing before the organic ones, dominating the entire page, and instantly grabbing the users’ attention. While this whole concept sounds quite appealing, it also gives rise to some critical questions: […]
Last year turned out to be a turbulent period, from the everlasting pandemic to a new surge of movements demanding social justice to a highly disputed presidential election. While most of us fail to realize how wider social events and technological developments influence design, web designers must be informed about broader trends, mainly when designing […]
John Mueller, the Senior Webmaster Trends Analyst at Google, said that the search engine giant might roll out Web Stories to SERPs in additional regions if more websites begin posting them. In a recent live stream on Google Search Central, John Mueller reveals that this applies to all search features. During the live stream, a […]
The search engine giant Google has been giving users a heads up regarding an identity verification process coming up for Google Ads since last year. But now it looks like the platform is officially prepared to roll it out finally. During the past few days, an increasing number of advertisers are receiving email notifications from […]
Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out. Users can now add links to their LinkedIn Stories. But as of now, this feature may not be available to all users worldwide. With the release of this feature, […]
Google’s popular video streaming platform, YouTube, has integrated a new functionality to its app that lets people operate the site through voice commands. Users will now find a microphone icon right next to the search bar. When you click on it for the first time, a notification will pop up asking you to grant permission […]
Earlier businesses employed the brick and mortar model to become successful by giving customers a reason to visit their physical stores, such as compelling experiences coupled with live events and unique exclusive in-store services. This approach proved effective in driving more visitors to their shop and boosting the conversions. It typically made clients stay longer, […]
Python is one of the most popularly used programming languages today. This simple object-oriented language can be quickly learned and understood by beginners and skilled developers. It is currently being used across different areas ranging from data science to cybersecurity. In this blog, we will talk about the benefits of using Python language for cybersecurity […]