People can form an opinion about your website in a fraction of a second, which means first impressions do matter. A vast majority of customers have agreed that businesses should have a good quality website, as per a recent survey. And even more so, if your target market comprises millennials and Gen Z. You can […]
Take a trip down memory lane and think about how things were ten years ago. When people incorrectly presumed that SEO was nothing but a manipulative marketing maneuver that was all about deceiving the search engine’s algorithm and using strategies to trick Google (or any other search engine) into thinking that your website satisfies the […]
When you work in different vertical markets, there is something you will learn instantly about CPC – it differs fiercely. For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services. Usually, if what you are advertising does not cost much, the average CPC will […]
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Using Keyword Mapping for Better SEO Results
Keyword mapping is the secret to satisfying search intent. Search intent is the reason that drives a user to perform a search on Google (or any other search engine). A keyword phrase is what the user types into the search bar to perform their search query. If your website answers their query best, the search […]
After holding back the account verification process for more than three years now, every social media lover’s favorite app to express their takes publicly, Twitter is now ready to relaunch public verifications early next year. The popular social network has announced that they are officially planning to bring back the account verifications program in early […]
For every business, their website is the key to capturing, educating, and converting customers, which makes it crucial to get it right. And naturally, your site is the first thing about your brand that your potential customer sees, so you must work harder to make sure they get a good first impression. Now a sure […]
It’s no mystery that visual content is the new trend in the industry. Companies are also aware that they should have a more all-encompassing content strategy incorporating different content formats such as video, GIFs, infographics, etc. But how many of you know that these multiple content formats also impact the SEO of your website? Well, […]
Earlier this week, the popular social media platform Twitter made an announcement regarding the launch of its new temporary tweeting feature called “Fleets” worldwide. The company had announced this feature earlier this year, and after testing it across different regions, Fleets is now all set to be available for all users around the globe. From […]
YouTube to Launch Its Audio Library Soon Along with this new YouTube Analytics update, the company has also announced to launch another new feature soon, which will surely make the lives of creators easy and fun. With this another update, YouTube Studio will get it’s very own Audio Library containing hundreds of thousands of songs […]
The second largest search engine cum social media platform, YouTube has recently launched audio-only ads to match the multiple ways in which consumers engage with its platform. It has launched this new audio-based ad format to reach users who use their platform to play music and podcasts. Although audio-only ads might seem to be a […]