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Digital Marketing

A Short Guide to Getting the Most Out of Your Google Adwords PPC Strategy

PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best PPC advertising platform […]

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Technology

Google Ads Will Now Require Identity Verification

Google has proclaimed that users will now need to verify their identity before accessing Google Ads. They will also require to confirm their geographical location in order to access it. This new amendment in Google Ad policy is based on the 2018’s policy update that requires identity verification for any political campaigns. Here is everything […]