PPC advertising plays a crucial role in digital marketing. There are specific strategies that advertisers can employ to maximize their ROI from pay-per-click advertising. Time and time again, it has proved to be an incredibly effective method of driving target customers to websites, blogs, or sales pages. Marketers can choose the best PPC advertising platform […]
Tag: Pay Per Click
Pay-Per-Click or PPC is a digital marketing strategy that marketers use to drive visitors to their website instead of actually ‘earning’ them. Every time a user clicks on one of their PPC Ads, the marketers pay a ‘fee.’ One of the most common and important sources of PPC is search engine advertising. You can display […]
A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are […]