The 3 Pillars Of SEO To Successfully Optimize Your Digital Presence

Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake.

Of course, this might make SEO sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results. Due to this complexity, most companies end up more likely than not giving up on SEO, which is a significant part of digital marketing today.

If you are also one of them, this blog will make you reconsider. There are three main pillars of SEO, which shape its foundation. Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky.

Pillar #1 Link Building, Referring Domains, and Digital PR

Link Building refers to the process of earning hyperlinks from external websites to your site. Domains from where you are getting your backlinks are called referring domains. Digital PR is a strategy aimed at boosting the online visibility of a brand by developing and nurturing relationships with journalists and online content creators.

All these three elements of SEO have become crucial. As a business owner, it is essential to put in as much effort as required to acquire high-quality links from authentic and relevant sites along with referring domains and backlinks to your own site.

When it comes to the type of links you should seek, take note of the ”high-quality,” ”authentic,” and ”relevant” words used above. This is because Google can penalize what seems like an unusual or spammy link building. You must keep this in mind as it might harm your site ranking or sometimes even get it banned.

Overall enhancing your link building, referring domains and digital PR can be easily done by

• demonstrating value and striving to become a thought leader in your industry,
• creating content that people in your industry find link-worthy and useful in this way, you will be ”earning” links.

Both of these tactics will help you in building people’s trust in you and your work, which will ultimately increase the chances of getting your content linked on their websites.

Pillar #2 Content Development and Content Marketing

Today content has become such a massive part of the online marketplace that one whole pillar is dedicated to it.

The main goal of your content should be building authority or topical authority, by showcasing your expertise in your content and sharing them with your audience, proving that you are not just here for the sake of money. Instead, you are aware of what you are talking about, and you are enthusiastic about it.

Although content development and content marketing are not all about quality. Here quantity is also equally important. Having lots of content on your website related to your niche or the keyword you are trying to rank for, will present you as an expert in front of Google. Now, this can do wonders for your site ranking.

Concluding, you should publish well-written and relevant content regularly. Additionally, ensure that you have a blog section within your website only. You should create a content calendar with topics you are going to cover every week or month. Moreover, you can hire a digital marketing agency or a freelancer to help you keep up with this calendar in case you don’t have enough time to do it by yourself.

Pillar #3 Technical SEO

The third pillar is technical SEO, which depends on the ability of Google to crawl and comprehend your site. This element of SEO involves some basic tasks that you must have heard about or maybe handled yourself when making your website like optimizing the title tags and meta descriptions using the right keywords.

However, technical SEO is not just about this. It includes other factors like website structure, internal linking, and adequate rendering and indexability. In a nutshell, technical SEO involves all the aspects that will ensure that your site has everything required to rank well on Google.

This is even more crucial for large websites that have hundreds or thousands of web pages (such as e-commerce sites) because you need to ensure that Google crawls all of them. If you own a large website, you need to put in extra effort for technical SEO.

Understanding these three pillars is vital as all your SEO campaigns, challenges, and tasks will fall under one of them. Whether you want to earn more links, referring domains and backlinks, or you want to build your brand reputation or boost your technical SEO efforts, having an in-depth knowledge of the foundation will ultimately make the whole process smooth.

This was all about the 3 pillars of SEO to successfully optimize your digital presence. Let us know your views about these in the comments below.