YouTube Analytics to Offer Insights Into Traffic Sources Now

YouTube to Launch Its Audio Library Soon

Along with this new YouTube Analytics update, the company has also announced to launch another new feature soon, which will surely make the lives of creators easy and fun. 

With this another update, YouTube Studio will get it’s very own Audio Library containing hundreds of thousands of songs and sound effects that creators can use for free to edit their videos and make it even more engaging. 

With the release of this fantastic feature, it will be easy for creators to mix in any additional music in their videos, making this process much simpler. Moreover, this feature also practically makes sure that the creator won’t have to face Popular video streaming platform, YouTube is back with another fantastic update that will allow the creators to find out how the audience is finding their videos through a new report that the platform is adding in YouTube Analytics.

With this new update, it will be much easier for the content creators to know the traffic sources. 

YouTube channel owners can go to the Analytics tab in the YouTube Studio to see this new report.

Users can find a newly added section labeled as “How Viewers Found This Video” in the Overview zone. 

The report will show the source of traffic, the total percentage of views produced by each source of traffic, and the total number of viewers from each traffic source. 

The following sources of traffic are included in the report – Notifications, Subscriptions Feed, YouTube Recommendations, YouTube Home (including Up next and Channel pages), and Other. 

As of now, we don’t exactly know what this “Other” traffic source includes, but it will most probably comprise random placements such as video links left in the comments of other videos that viewers click to watch. 

Creators will find one of the three different indicators right next to each traffic source – either a green arrow, grey arrow, or a dash. 

The green arrow pointing in the upward direction indicates that the particular traffic source is performing better than it normally does, as per the archival data of the specific YouTube channel.

On the other hand, if your report shows a grey arrow pointing in the downward direction, it indicates that the particular traffic source is underperforming compared to the total number of views that traffic source typically generates. 

Likewise, a dash or no indicator shows that your YouTube channel doesn’t have ample archival data from that specific traffic source to find out whether its performance is increasing or decreasing. 

There are so many ways and platforms from where the audience might find a video. Therefore it’s absolutely normal to see numerous sources of traffic in this report. 

However, when a video performs extraordinarily well with a specific source of traffic, it might receive fewer impressions or views from other traffic sources. 

For example, if a particular video appears in the YouTube Homepage recommendations for a lot of users, then it might receive fewer impressions or views from other traffic sources since most users have already seen it. 

The platform has now made this new update available in the YouTube Studio. 

any copyright issues for using a licensed sound. How incredible is this?

In addition to this, even after adding the sound effects and music from YouTube Studio, eligible channel owners will still be able to monetize their videos fully. 

Conclusion

YouTube is taking significant measures to step up the game for creators and channel owners. With these terrific updates and new features, the platform is opening new doors of opportunities for users.

While on the one hand, the creators can now find out the source of their traffic and the contribution of each traffic source towards their total viewership. On the other hand, they can enhance their video content quality by adding in additional sounds without getting a copyright strike. 

To conclude, it is evident that the platform is leaving no stones unturned to support the creators and also offer a better experience to YouTube users. Both these updates are now available in YouTube Studio. So go on and try these out, and do let us know how this works out for you in the comment box below!