4 Super Successful Tactics for Writing an Effective Social Media Copy
It’s no top secret that today social media is an influential platform to grow your community, drive leads, and generate sales. According to recent studies, the majority of small businesses have acquired a new customer or client from social media.
However, just having a business account on social media is not enough to gain followers, let alone converting them into customers. It all depends on how well you are engaging your audience, and this is where short, crisp, and compelling social media copy comes into play.
Is Social Media Copywriting Even a Thing?
The majority of the most popular posts on social media have one thing in common – an excellent copy! This is especially true for memes that make mundane images go viral by just complementing them with a touching copy that encompasses the whole spectrum of emotions from sarcastic, humorous to nostalgic.
In this blog, we are going to discuss the four strategies of writing a compelling social media copy that has worked successfully for businesses across the world.
- Motivate your audience to take part in the conversation
Initially, when businesses were trying to engage their audiences on platforms like Facebook, Instagram, and Twitter, they were slow to grasp the fact that social media was less about self-promotion or marketing and more about being social. Meaning brands had to shift from one-way communication to two-way, i.e., having a real conversation with the audience.
How do companies do it?
One of the most commonly used ways to initiate a conversation with your social media followers is writing a copy asking questions to them. For example,
- “Tell us what you think about it?”
- “Can you guess what’s coming up next?”
- “Rate this on a scale of 1-10.”
- “What are you looking forward to this winter?”
- “Which one do you like the most?”
- ”Drop your suggestions here.”
- Upraise images with an emotional copy
When it comes to writing a social media copy, sometimes less is more. For example, an average user spends around 53 minutes scrolling through Instagram, exploring photos and videos.
On a visual-driven platform as such, conciseness is the bottom line. Utilize your captions to communicate a message that stimulates emotions to upraise your posts.
How do companies do it?
For example, we all know how crazy everyone is about cute little puppies, and there are thousands of posts on dogs on social media. But what sets your photo or video apart is your caption. Complementing your post with a cute caption like “imagine waking up next to these adorable puppies every morning” will make the readers stop scrolling and think.
- Leverage the audience’s desire to learn
Professional social media platforms such as LinkedIn focus more on content delivery and consumption since more than 90% of B2B marketers are utilizing the network as a content distribution platform. Moreover, almost half of the users reading this content hold top-level positions like C-suite executives, managers, directors, and so on.
These readers want to stay in touch and learn about the latest industry news and updates. Thus, your social media copy should aim to satisfy this need consistently. You can accomplish this by:
- Posting industry related news
- Sharing quotes and famous sayings from industry influencers or thought leaders.
- Discussing industry-related topics and statistics.
How do companies do it?
Brands can publish long-form blog posts on their official website and add a link to it on their social media while giving away a little insight into the article. However, make sure not to give away too much information in the caption itself. Just enough to spark the reader’s interest and make them visit the link to learn more.
- Craft copies that leverage FOMO
FOMO or the fear of missing out is a very potent motivating factor that drives a lot of our social media activities. Studies show that the majority of users fear being away from social media because they might miss out on important updates, events, news, etc.
And as one can expect, using FOMO in your copies for social media can be an excellent way of grabbing your readers’ attention. To ensure this, you can include the following components in your copy:
- Exclusivity – Your copy can reflect exclusive access or special privileges on whatever you are offering.
- Urgency – You can use your copy to create urgency by conveying that your offering is available for a limited period only.
- Scarcity – You can use your copy to tell the audience that there is limited availability on your offering.
How do companies do it?
We often see offers, discounts, season sales, flash sales, etc. from brands online. Companies use their copy to communicate their limited-period offer to the audience, offering huge discounts or exclusive deals. Copies, as such, trigger our FOMO naturally, influencing us to take the desired action like make a purchase.
Conclusion
Regardless of which social media platform your business is using actively, great copywriting is the secret to engaging with your followers and potential customers more effectively. Implementing these four tactics can help you craft a compelling social media copy that will set your brand apart from the competitors online. It is what will make the readers stop scrolling, engage with your post, and perhaps take action.
These strategies have worked out pretty well for businesses earlier, giving them incredible results, and they are working successfully even today. With the right planning, strategy and execution, you can make the most out of it.