PPC ads are available in multiple different formats and sizes. They change very often, making it almost impossible to offer a truly all-encompassing guide that covers every PPC ad format available under the sun. In this blog, we will discuss the significant PPC ad formats available across Google and Bing ads. On the Search Engine […]
Category: Digital Marketing
In the business world, only two types of customers exist – the ones who had a positive experience with your company and will happily recommend it to other people and the ones who had a negative experience with your brand and are unsatisfied with it. While the former might be happy to give their recommendations […]
Before you sit down to build your digital marketing strategy, it is crucial to perform a SWOT analysis of your organization to check the overall health of your business. This external and internal analysis is beneficial in identifying your firm’s strengths and weaknesses and lets you know about any impending risks towards your company as […]
If there’s no trust on both sides of the equation, doing business will be pretty much next to impossible. One sure shot way to break that trust is for one party behaving unethically. Formerly, unethical organizations were able to get away with their wrongdoings easily since the news could not travel very fast. However, this […]
Google Ads Campaign Experiments (ACE) are an excellent yet underutilized tool for any PPC advertiser. With the help of ads experiments, advertisers can test their campaigns, make certain changes, and then see how it works. Google ACE lets you explore and experiment with new strategies or ideas without jeopardizing your original ad campaign’s performance. Consider […]
Are you feeling guilty for creating and posting content just for the sake of it? Perhaps somebody told you once that publishing 800-word blogs regularly is a foolproof way to boost your presence on the SERPs because ‘search engines love fresh new content.’ Or maybe you are just used to creating as many content pieces […]
Every business owner knows that obtaining leads is the key to ensuring the growth of your business. After all, what is a business without any customers? Luckily, there are multiple tactics that help in capturing qualified leads and converting them into customers quickly. And you don’t need to drain your savings either! In this guide, […]
It is pretty clear and logical that most businesses are turning to automation to boost their productivity and accomplish business goals seamlessly. But what’s less clear here is where and how these firms are using automation in their workplace. A recent global study analyzed how the IT departments are advancing amid the current pandemic situation […]
Calling the year 2020 a challenging period for professional marketers would be indeed an understatement. While this pandemic affected a few industries and businesses more than others, every marketer had to step back to reanalyze and remodel their advertising strategies to adapt to this sudden change. No doubt, this is also a golden opportunity for […]
Whether you like it or not, more and more businesses, big or small, are now going online since that’s where all the commercial activities are taking place. And well, this year’s happenings have certainly made a significant contribution to accelerating this change. However, one thing that you must know and might find a bit surprising […]