Pay-Per-Click or PPC is a digital marketing strategy that marketers use to drive visitors to their website instead of actually ‘earning’ them. Every time a user clicks on one of their PPC Ads, the marketers pay a ‘fee.’ One of the most common and important sources of PPC is search engine advertising. You can display […]
Category: Digital Marketing
Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be […]
Google My Business is a listing showing businesses’ operating information, address, pages, reviews, and more. This ensures that whenever a potential customer searches for you, he/she easily gets access to this info like your contact number, operating hours, parking availability, etc. Now all this might be available on your website, but Google My Business indexes […]
Being a designer, we use different image formats. Each has a different purpose and use. But sometimes it can get a little confusing to decide which format is best for what purpose. PNG and SVG are the two image formats widely used in responsive designs. In this blog, we are going to discuss these two […]
Driving traffic to your site can be a challenging task since SEO and Content marketing don’t generate results overnight, and Social Media marketing can be beaten down by the constant changing of algorithms. This puts marketers in a position where they decide to prioritize paid traffic, PPC in case they are launching ad campaigns and […]
A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are […]
Scrolling through various social media conversations, trends, and discussions gaining the most momentum online, what we clearly can see is how much we humans love being right. Well, that doesn’t come as a surprise to me as human nature revolves around our perception of ourselves and the world we live in. But people are so […]
Making your content easily accessible and identifying content gaps are two of the toughest challenges in SEO. Besides that, the under-optimized user experience design (UX) can also restrict the user’s journey by making barriers to conversions. Fortunately, we can utilize the internal site search to disclose these gaps and help in making the most out […]
Feeling curious about what your audience thinks of your brand? Want to know about it? Online Reputation Management is all about it! The invention of the internet has allowed people to access any kind of info anytime from anywhere and about anything. People spend most of their time surfing on the internet, sharing their thoughts […]
Coding is the language of computers which is used to create applications, softwares, and websites. Every code has a command for the computer. As a coder, you will always find something new to learn. You may have developed many skills, but do not neglect the importance of speed. Whether you are multitasking or have a […]