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Marketing

5 Steps to Revitalize Your Brand

Most of the time of the C-suite executives go into their attempts to generate, maximize, and manifest investor value. That value can take numerous shapes, including increased productivity, decreased expenses, and market expansion, among others. Brand can be a significant contributing factor to investor value, acting as a lever that businesses can pull for driving […]

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Marketing

Leveraging Video Marketing to Grow Your Sales

Lots of reading can easily become tiresome. Being a B2B entrepreneur trying to communicate effectively in a manner that you are able to capture the attention of your audience and analyze profitability, this is something you can’t ignore. Having said that, grabbing your target audience’s attention on, on-the-spot should be your priority. You might even […]

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Marketing

How Can Your Organizational Behaviour Impact Your Marketing Strategy?

It is natural for people to behave and act way too different in the workplace than they do in social environments, and their behavior is heavily influenced by the office setting. There are so many factors that go into organizational behavior – from the firm’s structure to policies, guidelines, processes, management, and interaction among coworkers. […]

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Marketing

Creating a Brand Message That Resonates With Your Audience

Brand Messaging is what ties together every content piece that you make. It’s not just a slogan or a tagline, or your products and services, although these do form a part of your brand messaging strategy. Among many other things required to build brand loyalty, it is essential that your brand messaging is consistent, resonates […]

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Marketing

Everything You Need to Know About Conversational Marketing

Do you want to know why there is so much excitement around Conversational Marketing and how you can utilize it to increase your online sales? Conversational marketing is a valuable tool that improves the customer experience and can potentially boost your sales. In this blog, we are going to discuss everything you need to know […]

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Marketing

How to Use Augmented Reality in Your Marketing Strategy?

Today, the needs and desires of the customers are increasingly driving the markets. With technological advancement, these desires and needs change, and brands must keep pace with these changes to stay in the competition. Augmented Reality (AR) lets brands give their customers unique experiences with the convenience of tapping into their phones. It is a […]

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Marketing

A Short Guide to Repositioning Your Company

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible, […]

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Marketing

Understanding the 4 Ps of Retail Marketing

Retail marketing refers to the process of bringing a product directly to consumers in a retail store. It comprises the planning, promotion, and presentation of the commodity. Having a unique product is just the initial step; the additional ingredients of retail marketing involve luxurious packaging, competitive cost, and sales campaigns. The 4 Ps of retail […]

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Marketing

14 Efficient Tips To Increase Organic Website Traffic

Typically, users trust SERPs more than advertisements and websites marked as “Ads.” Performing optimization correctly, troubleshooting, and utilizing promising channels will bring good results quickly. How To Increase Organic Website Traffic? You can drive organic traffic to your website by utilizing a combination of working strategies, tools, and recommendations. Here we are going to discuss […]

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Marketing

A Short & Simple Guide To Increasing Your Market Share

Apple launched the iPhone in the year 2007. The device gloated a full touchscreen, internet capabilities, and multiplicity of personalization options. Back then, these features were rare before the iPhone was introduced. Having all these features on one phone was very intriguing. Because of this particular reason, Apple was able to stand out from the […]