Leveraging Video Marketing to Grow Your Sales
Lots of reading can easily become tiresome. Being a B2B entrepreneur trying to communicate effectively in a manner that you are able to capture the attention of your audience and analyze profitability, this is something you can’t ignore. Having said that, grabbing your target audience’s attention on, on-the-spot should be your priority. You might even consider it as ‘love at first sight.’ We are living in a world where there is too much information available on the web, and the majority of people are now opting to know about the products/services by watching rather than reading.
According to a study, more than 70% of internet users prefer watching videos whenever they want to grasp information about something. Thus, if you want to sell your products and services to other companies successfully, you can publish multitudes of videos on popular platforms such as YouTube, share them across several social media channels, and host them on your brand’s official website too. Here the bottom line is that people today have too much going on around and in their lives as well, and the last thing they would want to do is spend their precious time trying to figure out the essence of some form of writing.
Moreover, there are chances that you may be trying to reach an audience that never runs into the content your team is putting so much effort and resources in building to draw them to your site. Well, this is infuriating, isn’t it? Now, this is where video marketing services come into play. They:
- Help convert cold calls into hot calls.
- Differentiate your business operations while other companies are hanging by a thread even when you supply the market with what your competition is utilizing.
- Bring you deals with potential consumers that are a tough nut to crack.
- Help your audience know, develop the likeness, and trust your brand, which is vital to seal the deal.
In addition to this, numbers don’t lie, and according to them, the majority of the total internet traffic consists of video viewers.
Marketing can easily become a monotonous chore but if you want to unleash its true potential and reach greater heights of success employing a strategic approach is the key.
Let’s dive deeper and understand why you need to make video a part of your marketing strategy right away.
Reasons to Invest in Video Content
- Videos Let You Leverage the Capabilities of Social Media Platforms
Most people are currently on social media platforms, and the emergence of video-oriented platforms like YouTube is a clear indicator of the fact that video marketing is a rising trend that you must keep an eye on. This is pretty much understandable that YouTube has proved to be very captivating and compelling among the majority of internet users, and that explains why it is the second-largest search engine in the world with more than three-billion monthly searches. Therefore, marketers are utilizing these platforms to reach their target audiences. Having said that, posting videos across social media channels can help you in expanding and reaching an even broader audience. You can persuade your audience to convert or take action once they finish watching a video related to your offer.
- Video Content Is Increasingly Becoming Popular
The audience wants to watch more and more videos. People will check and consume videos every now and then, whether it is just to pass their time, connect with their family and friends, share information, or learn something. In a nutshell, this implies that video content has become more popular than any other form of content and that’s the reason why incorporating it in your marketing strategy is no more a choice but a necessity.
- It’s Ideal to Add Them to Your Landing Page
Another option that you should consider is adding videos on your site in order to boost your traffic. This is because the videos are engaging in nature, and they motivate your audience to stay a little longer on your website and web pages. The more time your visitors are spending on your site, the better they will understand your products and services. Ultimately, this will result in conversion and therefore boost your sales.
Additionally, you will also observe a decrease in your bounce rate, which will positively impact your SEO efforts and make your site rank higher in search results.
- There’s So Much to Gain Through Social Media Marketing
The focus of your content marketing strategy should be to offer value to your target consumer. The reason being that we are living in a fast-paced world, and where most people are usually in a hurry. This implies that very few people actually have the time to read or do research. Thus, you need to convey valuable information and in the smallest possible time span. And video content happens to serve this purpose best.
With the help of videos, not only will you be able to grab your audience’s attention, but you will also be able to convert them into loyal consumers easily.
- Use Videos to Supercharge Your Emails
There are numerous marketing options available for you to explore, and email marketing is one of them. No doubt that email marketing is one of the most potent forms of marketing, but you can optimize it to generate even more sales by incorporating videos in your campaigns. By doing so, you will be able to save plenty of your audience’s time that they spend in reading and understanding your emails and communicate your message more effectively within a short time span.
Video Marketing Services You Should Consider to Achieve Greater Rewards
So, by now, one thing has become crystal-clear that if you want to showcase your offerings in front of your audience effectively, videos are an ideal choice. However, you must also bear in mind that merely creating videos and publishing them on your social media channels is not just enough to leverage the true capabilities of video marketing. Here are three video marketing services that you can take into account for yielding the desired profits.
- Video Emails to Boost Sales
The more opportunities you explore, the faster you will be able to seal the deals. And this is possible through video emails. This approach involves sending 1:1 sales emails along with personalized messages in the form of videos that are capable of converting cold calls into warm prospects. As a result, this will help move leads faster through your sales funnel. This service comprises:
- Ongoing training
- Setting up an automated platform to handle all the video creation and sharing processes
- Group coaching for the salespeople
- Video ideas and templates
- LinkedIn Video Program
It is another great option to consider if you want to explore more business opportunities and convert cold calls into hot calls. LinkedIn video program includes four-minute weekly videos that help establish your team as thought leaders and industry experts, which further inspires your target audience to engage with your brand. It involves:
- One-on-one staff training
- Video content ideas
- Video creation including captions especially for the platform, LinkedIn
- Video editing
- Weekly Video Show Program
Weekly video show programs makes it possible to set your business apart by developing the know-like-trust factor. This means that your brand will remain engraved in the minds of your potential customers, influencers, brand ambassadors, and former as well as existing customers. The weekly video show displays on your site, and you can also share it through emails. This program includes:
- One-on-one staff training
- Video show ideas
- Show production for your site
- Video editing
- Embedded CTA in videos
- Email list management
- Email creation
- Posting the videos on your website and YouTube
- Building email landing pages
Conclusion
When it comes to capturing your target audience’s attention, no one does it better than videos. Moreover, this form of content also promotes enhanced audience engagement. So, next time you decide to run a marketing campaign, use video content as your main media source, and feel the magic yourself. Now go on and brainstorm ideas on how to create fantastic videos and get ready to boost your ROI, generate more leads, and drive more engagement.