Categories
Marketing

Google My Business: 13 Steps to Setup in 2020

Many businesses and marketers have lowballed the power of Google My Business tool. According to a report, 46 % of searches on Google are related to local information or queries, and 4 in 5 users are using Google to find local details. When they search for local services, products, or information, Google will display the […]

Categories
Marketing

How Strategic Content Helps in Increasing Email Subscriptions

Content Marketing is a much broader field than you may think and it can significantly leverage your email marketing campaigns. The primary intention behind content marketing is to distribute relevant to interested people and turn them into customers. Email subscriptions and newsletters are the best ways to share your content regularly with your audience and […]

Categories
Marketing

Making Knowledgeable Videos: Tools, Tips and Illustrations

Videos are one of the most powerful techniques to carry ideas. Videos are unlike than any other content as they are easier to understand and follow than text-based content. Even well-optimized content in the form of bulletins is nothing when compared to a video. It is indeed true that actions speak more than words, thus […]

Categories
Marketing

How the Outbreak is Affecting Paid Media Performance

As the ongoing epidemic is spreading rapidly, it is also influencing the marketing budget for most companies, and many have reduced their paid marketing budget. Many small businesses have even completely stopped their paid advertisement campaigns because they currently have no revenue from their business. Now this situation has triggered an essential question: What amount […]

Categories
Marketing

Remarketing & Retargeting: What’s the Difference?

Retargeting and remarketing enable marketers to reach consumers who are speculated to buy their services or products than the first-time visitors. It is one of the most important advertising strategies in your whole business. Whereas both retargeting and remarketing have a common goal of nurturing previously visited or engaged customers, there are some major differences […]

Categories
Marketing

Why is Every Organisation Emailing You on Coronavirus?

Have you noticed that every brand and business you acquired, whether recently or a long-ago, are shooting emails in concern of Coronavirus? At the initial stage, you might notice a big brand sending you emails like “Let’s get through this together,” but after a few days, you might have noticed that even small brands, shopping […]

Categories
Marketing

Augment These 4 Soft Skills to Become a Professional

Many career counselors emphasize about enhancing hard skills in order to get better career opportunities. Though they are right to some extent, having only hard skills are like someone is using an advance robot. Today, most of the companies are looking for employees that can understand the company structure and possess powerful social skills. Many […]

Categories
Marketing

5 Tips to Boost Organizational Behaviour in 2020

The term behaviour alone expresses all its meaning. The strong or the problematic aspects can be identified easily while working within a corporation. The management of a company always hopes for better performance and creativity from their employees as this helps the business prosper.  The term Organization Behaviour stands for the examination of how workers […]