Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data […]
Category: SEO
Twitter has introduced its first ever premium subscription service ‘Twitter Blue’ in Australia and Canada. This release is the first iteration of the rollout. Starting today, you have to pay $3.49 CAD or $ 4.49 AUD, a monthly price of the paid features. Not to worry, the free version is still intact and will always […]
For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links. Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest […]
Monthly SEO reports provide a channel for informing the clients, displaying the return on investment, and leading the conversion for upsells. These are the only way to keep your clients informed about the work you have been doing for them, and therefore, these reports are a crucial part of any SEO strategy. Even though SEO […]
After having a jam-packed day, when you are in no mood to prepare dinner, you decide to order food online. Now you don’t just go around picking a restaurant randomly, right? The chances are that you will use Google or Yelp to check out the food menu, locations, and above all, customer reviews. After spending […]
We believe that in an SEO setting, every person needs to bring one or more natural skills to a role, but there are also skills that are mastered best on the job itself. SEO content writers are familiar with this just as well as anybody else. If you wish to enter the digital marketing industry […]
In the latest Google SEO office-hours hangout, Google’s John Mueller said that the total word count in a piece of content isn’t a factor that the search engine takes into account to determine its quality. A person asked Mueller if it would be useful to include more words on a web page to rank it […]
In the recent Google Search Central SEO hangout recorded on 19th February 2021, Google’s John Mueller has answered some questions about best SEO practices for news sites, especially since it relates to uploading short articles. According to Mueller, news websites need not worry too much about the length of their articles as sometimes short content […]
Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business. KPIs or Key Performance Indicators help you filter […]
Google has added a whole new set of manual action penalties for violating Google News and Google Discover guidelines. This notes the first-ever time a site could get a manual action penalty for contravening Google News and Google Discover policies. Earlier, the search engine only restricted manual actions to contraventions of Google Search. However, that […]