According to a recent study, almost one-third of eCommerce traffic comes from organic searches worldwide. This means if your eCommerce website isn’t optimized for SEO, you might be losing out on a substantial fraction of your potential traffic. Even though a few SEO elements are not entirely within your control, there are still several things […]
Category: SEO
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What Is Meant by Pogo Sticking in SEO?
Have you ever heard the term “Pogo-Sticking” before? Maybe read it in some marketing or SEO article? Well, if yes, then the chances are that you have tried to look it up and discovered that, in reality, it is not as fun as it sounds. However, if you are still not aware of what it […]
One of the most popularly used phrases for blogging success is – be consistent that we keep on hearing almost every day! But even then, in most cases, when you ask a business if they have an active blog or not, usually you’ll get a response somewhere between ‘yeah, kind of’ and ‘not really.’ With […]
As much as it seemed impossible for businesses to survive, we have successfully made it to the end of this year. No doubt, it has been a “different” year for most of the search marketers. Intriguing challenges cropped up, with many businesses having a narrowed budget or even modified strategies to succeed during the darkest […]
In the SEO world, site owners face a lot of problems – from optimizing their websites to producing engaging content. However, sometimes SEOs also encounter issues where their web page(s) ranks very well, but the traffic it brings in is not really relevant to their local business. Every site owner loves getting traffic, but it […]
Being a part of the SEO world, if someone asks you why they need to blog, just like any other marketer, probably the first thought that crosses your mind will be – you need to do it; everybody else is doing it. Nowadays, website blogs have become a basic element on sites. But due to […]
As a website owner, we always hope to improve our impression rate, drive more engagement, and boost conversion rate. But often, we are confused about where to start. Do you want to know the key to achieving all this? – Improve your site speed. This is a common-sense approach since studies prove that slow page […]
Take a trip down memory lane and think about how things were ten years ago. When people incorrectly presumed that SEO was nothing but a manipulative marketing maneuver that was all about deceiving the search engine’s algorithm and using strategies to trick Google (or any other search engine) into thinking that your website satisfies the […]
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Using Keyword Mapping for Better SEO Results
Keyword mapping is the secret to satisfying search intent. Search intent is the reason that drives a user to perform a search on Google (or any other search engine). A keyword phrase is what the user types into the search bar to perform their search query. If your website answers their query best, the search […]
It’s no mystery that visual content is the new trend in the industry. Companies are also aware that they should have a more all-encompassing content strategy incorporating different content formats such as video, GIFs, infographics, etc. But how many of you know that these multiple content formats also impact the SEO of your website? Well, […]