When done right, redesigning your website should be a window of opportunity to refine your SEO, improve your digital marketing strategy, and boost conversion rates altogether. However, it might turn into a disastrous endeavor if you don’t take the right measures to ensure a trouble-free shift from the old to the new website. You might […]
Category: SEO
The significance of SEO in making a business successful is quite evident. According to reports, organic search results continue to be the primary website traffic source across all industries. Undoubtedly, investing money in search engine optimization is a wise choice, but in order to reap greater rewards, you need to practice smart SEO. But how […]
Recently, Google announced a bunch of updates and changes to Google Search. Among these announcements, there was one that caught our eye, and we wanted to look deeper into it. In this blog, we will discuss passage-based indexing, which search engine giant is about to begin, and how it will impact SEO. At times, clearly […]
Today, PPC advertising has become one of the most efficient and useful tools available in a digital marketer’s arsenal. When compared to SEO, social media marketing, content marketing, email marketing, and so on, Pay-Per-Click marketing proves to be self-sufficient in its potential, offering almost an instant boost in online traffic as well as conversions. But […]
Most businesses know, or at least believe they know, that they require SEO for their digital properties and assets, and all the benefits they will gain because of the SEO practices put into action. Indeed, SEO will boost a site’s overall visibility and searchability but do you know all the other value if offers that […]
In the SEO world, the term ‘SEO copywriting’ has perhaps been a little confusing. Is it SEO content writing or copywriting or both? What’s the difference between these two? If there is any, does it matter? If yes, then how? Time and time again, these questions keep popping up among SEO professionals. The fact is […]
Are you aware that implementing basic SEO on your website may not be enough? How do you know that you are implementing every tactic that your competitors are and more? There are many ways to ensure this. The first and probably the most primary one being competitor research. In this blog, we will discuss the […]
Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake. Of course, this might make SEO sound not very tempting and which also explains why the majority of […]
Content Marketing and SEO are like a train and its engine. Just like the train isn’t going anywhere without its engine, your content won’t help you achieve your goals without SEO. People need to find it first, which isn’t as easy as you think. There is a plethora of content available online, and more keeps […]
Whether you have hired an SEO agency or working in-house, SEO reports are something we all have to make. This report helps in illustrating your campaign’s progress, its ROI, and justifying why you took the approach that you did. Usually, SEO professionals love doing SEO, but putting together SEO reports in not their preference. This […]