Content Marketing Tips to Boost Traffic
Content Marketing is ideal to nurture and attract potential customers towards your products. You can use it everywhere, be it a personal blog, a business site, or a social media timeline. If your content is creative, engaging, and unique, it can boost your online presence, user engagement, followers, and even sales. There are numerous experiences where wise usage of content marketing resulted in tremendous traffic and conversions. All you need is some tips to master your content marketing techniques in 2020. Here are the five tricks that can drive your website traffic as high as tenfold.
1. Create and Upload the X vs. Y Posts
X vs. Y posts can be short or lengthy articles that compare two same kinds of elements against each other. For instance, if you are writing an article on Instagram vs. Facebook or Mercedes vs. BMW, then it will be considered an X vs. Y posts. These kinds of posts have almost negligible competition so your blog or post will appear on the higher positions even without Off-page SEO techniques.
Moreover, the people who search for X vs. Y keywords are knowledgeable. For example, if someone is searching for Mailchimp vs. Convertkit, then the person most likely knows what email marketing is. The user is just looking for a better option according to his needs.
2. Add Your Social Profiles Link on OutReach Emails
It is one of the most effective ways to increase the response rate of your OutReach emails. You only need to provide the URL address of your social media profiles in the signature space. Once you follow this, the customer’s response rate to your email will be increased by a considerable margin. But you might think about why that happens? The answer is simple; it enhances the customer trust in an email, and your email also stands out from the others, one which does not have any social profile link. Make sure to add links to all your major social profiles just like your blogs.
3. Keep the Introduction Short and Alluring
Most of the marketers write a large introduction for their posts, but that is may some overkill to the clients. If your introduction alone is too extensive, then your visitors are likely to avoid reading it and may even jump to another post explaining the same theme. Moreover, nobody has time to read a gigantic paragraph in the intro, so it is a wise decision to choose a small, accurate, relevant, and fascinating intro.
Use these factors while creating an intro for a post:
- First and foremost, provide a preview of your whole post in one or two lines.
- Tell me about the benefits of reading your article.
- Provide a Call-To-Action line.
When you keep your intro straightforward, it helps your customers to keep on reading your content.
4. Write High-Performing Articles or Posts Whether you work as a Social Media Manager or Search Engine Optimization Specialist, if your posts are not beneficial for your audience, then your hard work is futile. If your content is good enough, then there are chances that your readers will share it on their social media timeline. When some users share your post on social networks, it will drive a lot of traffic to your website, and it will also create multiple backlines of your post automatically.