Artificial Intelligence or AI is what facilitates machines to learn from experiences, adapt to new inputs, and carry out tasks just like humans. From computers playing chess to self-driving cars, all are the most common examples of AI in our everyday lives, and these depend on deep learning and natural language processing massively. We can […]
In the SEO world, the term ‘SEO copywriting’ has perhaps been a little confusing. Is it SEO content writing or copywriting or both? What’s the difference between these two? If there is any, does it matter? If yes, then how? Time and time again, these questions keep popping up among SEO professionals. The fact is […]
Keywords, one of the most critical elements to marketers, is starting to serve less value in SEM. Gone are the days when keywords were literally the lifeblood of all our SEM efforts when we were hell-bent on ensuring we had the most potent keyword list containing all long tail and short tail keywords because otherwise, […]
It’s no top secret that today social media is an influential platform to grow your community, drive leads, and generate sales. According to recent studies, the majority of small businesses have acquired a new customer or client from social media. However, just having a business account on social media is not enough to gain followers, […]
The best thing about copywriting is it is as much a science as an art. Great copywriters realize this, and that’s what distinguishes them from the average copywriters. You don’t have to be some word warlock to create a persuasive ad copy. All you need to do is discover how to tap into your target […]
Every business owner knows that obtaining leads is the key to ensuring the growth of your business. After all, what is a business without any customers? Luckily, there are multiple tactics that help in capturing qualified leads and converting them into customers quickly. And you don’t need to drain your savings either! In this guide, […]
It is pretty clear and logical that most businesses are turning to automation to boost their productivity and accomplish business goals seamlessly. But what’s less clear here is where and how these firms are using automation in their workplace. A recent global study analyzed how the IT departments are advancing amid the current pandemic situation […]
Building and maintaining your website regularly is the best way to reach new audiences and retain your existing customers. Communication should be fast and smooth so that the customers get answers to their questions right on time. Moreover, products and services must have brief descriptions and get updated and revised as per requirement. Tracking sales […]
Digital security is just as crucial as it has always been as businesses are increasingly looking forward to continuing remote work after the Covid-19 pandemic. Just like an organization would make sure to keep their doors locked and building under the surveillance of CCTV cameras, securing online business transactions and confidential information about the employees […]
Calling the year 2020 a challenging period for professional marketers would be indeed an understatement. While this pandemic affected a few industries and businesses more than others, every marketer had to step back to reanalyze and remodel their advertising strategies to adapt to this sudden change. No doubt, this is also a golden opportunity for […]