Driving traffic to your site can be a challenging task since SEO and Content marketing don’t generate results overnight, and Social Media marketing can be beaten down by the constant changing of algorithms. This puts marketers in a position where they decide to prioritize paid traffic, PPC in case they are launching ad campaigns and […]
Content is an effective tool to demonstrate your expertise in your field, build trust, and increase your sales ultimately. However, what every business needs to understand is that building brand authority does not occur overnight. Continued marketing efforts are required to tell an authentic story and develop trust in prospective customers. It can make a […]
Competition is the backbone of every industry, and it can provide the structure for your business development. This competition is not there just to beat, but it can give us some valuable lessons to help us become better at what we do. While most people consider overseeing and spying on the activities of our competitors […]
Every day new brands are emerging in the market. Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader. But the question is, how are you going to safeguard your brand and market position? In […]
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The Ultimate Guide To LinkedIn Marketing
Thinking about getting started with LinkedIn Marketing? LinkedIn is a leading professional social media platform in this world, ranked no. 1 network for B2B lead generation. In simple words, it is a marketing treasure. With over 675 million users active monthly worldwide on LinkedIn, including executives from all small to big businesses and even multinational […]
A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are […]
The role of a graphic designer is continuously changing. With digital transformation, the need for compelling graphic designs has increased. As a graphic designer, of course, your responsibilities include creating beautiful designs, but it isn’t just limited to this. To make sure you don’t get swept aside, you need to keep up with the changing […]
Scrolling through various social media conversations, trends, and discussions gaining the most momentum online, what we clearly can see is how much we humans love being right. Well, that doesn’t come as a surprise to me as human nature revolves around our perception of ourselves and the world we live in. But people are so […]
There have been some significant milestones in the evolution of advertising and content. Be it the emergence of the printing press or the massive influence of television or the era of the internet, the changes have been spectacular. With every milestone, advertising had to continuously adapt and change to befit the new mediums and a […]
Content Marketing and SEO are like a train and its engine. Just like the train isn’t going anywhere without its engine, your content won’t help you achieve your goals without SEO. People need to find it first, which isn’t as easy as you think. There is a plethora of content available online, and more keeps […]